Website redesign, HubSpot migration & CRM optimization

Description

Orange Traffic commissioned Parkour3 to redesign its website and migrate it to HubSpot, with the goal of modernizing its digital experience, simplifying navigation, and providing its team with a more self-sufficient content management platform.

The project included strategy, content architecture, and UX/UI design and website development in HubSpot. Parkour3 handled the configuration of the technology environment, theme integration, and navigation development. Particular attention was given to the product catalog, including the integration of 300 products in both French and English. The project also included article migration, integration of the HubSpot cookie consent banner, and a rigorous quality assurance process through to launch.

The performance component focused on preserving the SEO gains already achieved while strengthening the new site’s organic visibility.