Alumilex

Description

Alumilex commissioned Parkour3 to redesign its website on HubSpot, with the goal of strengthening its digital presence, showcasing its products and expertise, and delivering an exceptional user experience.

The project began with a strategic phase that included UX research, a competitive audit, information architecture development, and several creative and co-creation workshops. Parkour3 then designed the UI mockups and developed a HubSpot environment that enables the internal team to manage its content independently.

Development covered the website’s key sections, as well as consent management.

The performance component established the new site’s SEO foundation through a URL redirection plan, a tagging plan, GA4 integration, a HubSpot performance dashboard, and the optimization of metadata and SEO topic clusters.