Orthogone

Description

Orthogone has been working with Parkour3 since 2020 through a close partnership aimed at structuring and executing a comprehensive digital marketing strategy. Over time, the mandate evolved to include full 360-degree outbound marketing support, including a tailored ABM strategy, personalized email sequences, lead nurturing workflows, and the management of targeted advertising campaigns (LinkedIn Ads, Google Ads).

A key aspect of this collaboration lies in the seamless orchestration of marketing activities through HubSpot, while maintaining full synchronization with the Salesforce CRM used by the sales team. This ensures consistent alignment between marketing initiatives and sales follow-ups.

In parallel, several pages of the website were redesigned to improve user experience, clarify messaging, and support campaign performance. New mockups were created, and UX/UI adjustments were made as part of a continuous optimization approach.