RÉALISATION

Gologic

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Description

GOLOGIC, specialized in IT services, consulting and DevOps, has begun its digital transformation with the implementation of a CRM in collaboration with Parkour3. The aim: to modernize its tools, automate sales and marketing, and strengthen its reputation. The company adopted HubSpot, starting with Marketing Pro, then Sales Pro, to unify teams, structure its pipelines by department, and automate sequences and workflows to support business development.

Client

Gologic

Launch

2024

Technology

n/a

Mandate

Implementation of the HubSpot CRM platform

Work Completed

Analysis of internal processes
Audit and analysis of the technological environment
Definition of specific pipelines for each product/business unit
Creation of customized workflows for each pipeline
Securing and managing user access rights by pipeline
Integration with Dropbox Sign for quote and contract synchronization

Discover the website

Presentation of the different HubSpot Hubs used for this project

The Challenge

GOLOGIC faced the challenge of modernizing its technological environment to centralize its marketing and sales operations, improve team collaboration, and automate processes for greater efficiency. The company aimed to structure its activities around its various service offerings while boosting brand awareness and driving business growth. This digital transformation was intended to unify internal efforts and support business development with powerful, tailored tools.

The solutions

To address these challenges, Parkour3 began with an analysis of internal processes and a technology audit to fully understand the context. The HubSpot suite was then implemented, starting with Marketing Hub Pro and followed by Sales Hub Pro. Specific pipelines were defined for each business unit, supported by customized workflows to automate key steps. User access rights were secured by pipeline to ensure clear and effective management. Finally, an integration with Dropbox Sign was set up to streamline the sending and signing of quotes and contracts.