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PROJECTS

Prével

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Description

Prével enlisted Parkour3 to deploy HubSpot CRM and optimize its customer relationship and sales management by integrating the best practices of the inbound methodology. The project involved developing a sales process, creating automated tasks, and setting up custom properties. Parkour3 supported Prével in this transformation by segmenting the sales journey stages and automating lead nurturing. Training sessions and support hours were provided to ensure that the sales and marketing teams fully understood the platform's features.

Client

Prével

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Launch

2023

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Technology

HubSpot

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Mandate
HubSpot implementation, digital marketing, training and support
Work Completed
  • Deployment of the HubSpot CRM platform
  • Development of a structured sales process
  • Creation of automated tasks
  • Design of custom properties
  • Segmentation of the sales and buying journey steps and criteria
  • Implementation of a uniform, automated lead nurturing process
  • Training sessions for sales and marketing teams
  • Personalized support throughout the transformation
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Presentation of the different HubSpot Hubs used for this project Presentation of the different HubSpot Hubs used for this project

The challenge

Prével needed to modernize and structure its customer relationship and sales opportunity management. The goal was to energize its sales process by adopting inbound best practices, implementing a new CRM, and ensuring the teams had a clear understanding of the tools.

 

The solutions

To meet Prével's needs, Parkour3 deployed the HubSpot CRM platform and developed a structured sales process that included automated tasks and custom properties. The sales and buying journey was segmented to establish a standardized, automated lead nurturing process. Targeted training and personalized support enabled the sales and marketing teams to fully understand and master the CRM’s features, ensuring successful and lasting adoption.

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