PROJECTS

Prével

Description

Prével enlisted Parkour3 to deploy HubSpot CRM and optimize its customer relationship and sales management by integrating the best practices of the inbound methodology. The project involved developing a sales process, creating automated tasks, and setting up custom properties. Parkour3 supported Prével in this transformation by segmenting the sales journey stages and automating lead nurturing. Training sessions and support hours were provided to ensure that the sales and marketing teams fully understood the platform's features.

Client

Prével

Launch

2023

Technology

HubSpot

Mandate

HubSpot implementation, digital marketing, training and support

Work Completed

Deployment of the HubSpot CRM platform
Development of a structured sales process
Creation of automated tasks
Design of custom properties
Segmentation of the sales and buying journey steps and criteria
Implementation of a uniform, automated lead nurturing process
Training sessions for sales and marketing teams
Personalized support throughout the transformation

Discover the website

Presentation of the different HubSpot Hubs used for this project

The challenge

Prével needed to modernize and structure its customer relationship and sales opportunity management. The goal was to energize its sales process by adopting inbound best practices, implementing a new CRM, and ensuring the teams had a clear understanding of the tools.

The solutions

To meet Prével's needs, Parkour3 deployed the HubSpot CRM platform and developed a structured sales process that included automated tasks and custom properties. The sales and buying journey was segmented to establish a standardized, automated lead nurturing process. Targeted training and personalized support enabled the sales and marketing teams to fully understand and master the CRM’s features, ensuring successful and lasting adoption.