The challenge
Prével needed to modernize and structure its customer relationship and sales opportunity management. The goal was to energize its sales process by adopting inbound best practices, implementing a new CRM, and ensuring the teams had a clear understanding of the tools.
The solutions
To meet Prével's needs, Parkour3 deployed the HubSpot CRM platform and developed a structured sales process that included automated tasks and custom properties. The sales and buying journey was segmented to establish a standardized, automated lead nurturing process. Targeted training and personalized support enabled the sales and marketing teams to fully understand and master the CRM’s features, ensuring successful and lasting adoption.