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The Challenge
Avanquest needed to centralize its marketing and sales operations by unifying its tools on a single platform. The company was managing a massive database of over 3 million contacts, which made management, automation, and team coordination complex. Another major challenge was migrating the North American sales team from Salesforce to HubSpot, requiring alignment of practices, data, and processes across the organization.
The solutions
To address these challenges, Parkour3 supported Avanquest in implementing HubSpot Sales Enterprise and Marketing Enterprise. In collaboration with HubSpot, the team deployed a unified platform capable of efficiently managing the large contact database. Sales and marketing processes were optimized using advanced automation tools. The migration from Salesforce allowed teams and data to be aligned within a single environment, improving collaboration and overall performance.
