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The challenge
Parkour3 supports the team by optimizing a successful placement strategy focused on Google Ads search network, standard and dynamic remarketing to site visitors and custom audiences, site, product, and demo promotion, event promotion (webinars), Brand Awareness, lead nurturing campaigns through text and display ads, form ads (in lead generation) and conversational ads.
The Eudonet CRM and Parkour3 teams work closely together to ensure optimal performance in all its challenges.
In this project, Eudonet CRM and Parkour3 faced several strategic challenges to improve lead generation. The main challenge was to optimize marketing performance through an omnichannel approach integrating Google, Facebook and LinkedIn in the North American context. Adapting European content to the Quebec and Canadian market was a major challenge, requiring an in-depth understanding of local cultural and linguistic particularities.
The team also faced the challenge of effectively integrating new tactics for engaging content for online communities, while ensuring rigorous management of advertising campaigns. The creation of relevant advertising content and the ongoing optimization of landing pages required close and regular collaboration between the Eudonet CRM and Parkour3 teams, ensuring optimal performance in the face of these multiple challenges.
The solutions
To meet these challenges, Parkour3 implemented a tailor-made strategy for Eudonet CRM. First, the team adapted European content to North American specificities, taking into account local linguistic and cultural nuances. An omnichannel approach integrating Google Ads, Facebook, and LinkedIn was deployed, with optimized management of keywords, audiences, and bids. Platform-specific advertising content was created, supported by optimized landing pages via Google Optimize and Unbounce. The package included standard and dynamic remarketing, lead nurturing campaigns, and innovative ad formats such as conversational ads. A strengthened collaborative process, with bi-weekly meetings and performance analysis, enabled ongoing strategic adjustments to maximize results.
