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PROJECTS

Nexapp

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Description

Nexapp, a dynamic company specializing in custom software development, partnered with Parkour3 to redesign its website. The main objective was to improve the company's visibility, increase organic traffic, convert this traffic into qualified leads, and improve the quality of visits to the site. The Parkour3 team adopted a strategic approach focused on SEO and converting visitors into potential customers. The redesign relied on HubSpot's Hub CMS, offering a user-friendly platform for managing content and optimizing SEO. Nexapp therefore aimed to achieve a significant improvement in its digital presence, an increase in organic traffic and better conversion of visitors into qualified leads.

 

Client

Nexapp

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Launch

2023

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Technology

HubSpot

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Mandate

Website redesign and digital marketing support

Work completed
  • Competitive intelligence audit
  • In-depth audit and analysis of website content
  • Design adaptation to new brand image
  • Copywriting and customized SEO strategy
  • Configuration and development via Hub CMS
  • Conversion point tagging
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One HubSpot hub icon: Content Hub, is displayed over an image of a person sitting at a wooden table, working on a laptop surrounded by greenery and natural light.
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