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PROJECTS

Effecto

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Description

EFFECTO, a company specializing in processes for wood transformation plants, was facing several marketing challenges: a largely non-digitalized industry requiring client education, a complex product architecture, low brand awareness, and a weak online presence. Promotional efforts were inconsistent and largely ineffective. The main objectives were to strengthen the brand image, increase visibility in Quebec and abroad, generate qualified leads, shorten the sales cycle, and improve the site's SEO.

 

Categories
HubSpot coaching and implementation" Rebranding" Digital marketing training and coaching" Web design and development"
Client

Effecto

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Launch

2023

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Technology

HubSpot

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Mandate

Website development with HubSpot CMS and HubSpot CRM implementation

Work Completed
  • Brand refresh, UX and UI design
  • Strategic planning – Strategic thinking and research
  • Definition of corporate identity
  • Logo creation (3 options and variations)
  • Development of a brand guidelines document
  • Creation of branding terminology and design for software products
  • Validation and support for site architecture
  • Website development with HubSpot CMS and HubSpot CRM implementation

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Trois icônes HubSpot : Content Hub, Marketing Hub et Sales Hub sur un fond flou de planches de bois empilées.
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