PROJECTS

PMI Montreal

Description

PMI-Montréal partnered with Parkour3 to develop a digital strategy focused on improving customer data collection and personalizing communications. The team received in-depth digital marketing training, and workflows were implemented to better understand client needs. HTML email templates were also integrated into HubSpot to modernize communications. This approach strengthened PMI-Montréal’s online presence and enhanced customer engagement.

Client

PMI Montreal

Launch

2021

Technology

HubSpot

Mandate

HubSpot implementation, training, and digital marketing support.

Work completed

Development of a digital strategy to strengthen online presence.
Digital marketing training for the team.
Implementation of workflows to collect and analyze customer data.
Design and integration of HTML email templates.
Optimization of customer engagement and personalization of interactions.

Discover the website

Presentation of the different HubSpot Hubs used for this project

The challenge

PMI-Montréal needed to strengthen its online presence and fully exploit the potential of digital marketing in a constantly evolving business environment. The company sought to better understand its customers' needs and improve the personalization of interactions, while adapting its marketing practices to modern digital dynamics. The lack of structured processes for collecting customer information was making it difficult to optimize communication and customer engagement.

The solutions

PMI-Montréal's solutions included the development of a digital strategy to strengthen its online presence, as well as digital marketing training for the team. Workflows were set up to optimize the collection and analysis of customer data, facilitating the personalization of interactions. Finally, the integration of HTML templates into HubSpot modernized email communication and improved customer engagement.