Effecto

MANDATE

EFFECTO, a company specializing in the processes and processes of wood processing plants, faces several challenges for its marketing. The wood processing industry in Quebec lags far behind in optimizing processes through digital technology, which requires in-depth education of sawyer customers and lengthens the purchasing cycle. In addition, the current EFFECTO product architecture is difficult for customers to understand, and the company’s brand image lacks notoriety and consistency. Promotional efforts, including website, online presence and events, are inconsistent and insufficient to support customers in their buying journey. Social media presence is almost non-existent. The key marketing objectives are to improve the brand image, increase the company’s awareness both in Quebec and in new markets, and generate quality leads while reducing the duration of the buying cycle. The SEO performance of the site was also a priority for the client.

WORK COMPLETED

• Branding refresh, UX and UI creation
• Strategic Planning – Strategic Thinking and Research
• Definition of corporate image
• Creation of a logo (3 options and variation)
• Creation of a graphic standard guide
• Develop terminology and branding design for software
• Validation and support for the tree structure
• Website programming with HubSpot CMS Hub
• HubSpot CRM implementation