ETI Converting

Mandate

For over 20 years, ETI Converting has been providing the equipment and solutions that label printers and converters need to design and manufacture cutting-edge products that stand out from the crowd. Having previously been accompanied by the Parkour3 team for strategic planning, coaching and training in connection with the implementation of the HubSpot CRM platform, the ETI team commissioned the agency to redesign its website using HubSpot’s CMS.

Work completed

• Improved design and online presence
• Technical optimization for organic referencing
• Internal linking and metadata optimization
• Connection with CRM and marketing portions of the platform
• Creation of main and secondary page templates
• Animations and dynamization of main pages
• Implementation of new visual identity
• Training in website content management, marketing automation & customer relationship management