How to create and manage an ad campaign with HubSpot?
In this article, you will learn more about managing advertising campaigns with HubSpot. In addition to being useful for the analysis side, s [...]
Change in digital ecosystem
Cascades PRO wanted to ensure the sustainability of its digital environment, programmed over time by a multitude of service providers. We designed a web architecture that would guarantee the durability of the company’s technological assets while allowing the updating of the website and the modernization of its interfaces. We analyzed the company’s business objectives, the different usage contexts and the key performance indicators (KPIs). This allowed us to develop new generation solutions for existing technologies. Cascades PRO’s digital ecosystem is now focused on the most promising sales channels.
It was in 2020 that the change of the CMS was made. Before, the website was connected to a Custom CMS. We migrated the data to a new WordPress CMS in order to offer much more autonomy for the internal team at Cascades PRO, especially for the creation and integration of new content.