Website, Digital marketing,

Cascades PRO

Client

Cascades PRO

Mandat

Refonte de site web et marketing numérique

LAUNCH

Mandate

Cascades PRO wanted to ensure the sustainability of its digital environment, programmed over time by a multitude of service providers. We designed a web architecture that would guarantee the durability of the company’s technological assets while allowing the updating of the website and the modernization of its interfaces. We analyzed the company’s business objectives, the different usage contexts and the key performance indicators (KPIs). This allowed us to develop new generation solutions for existing technologies. Cascades PRO’s digital ecosystem is now focused on the most promising sales channels.

Achievements

It was in 2020 that the change of the CMS was made. Before, the website was connected to a Custom CMS. We migrated the data to a new WordPress CMS in order to offer much more autonomy for the internal team at Cascades PRO, especially for the creation and integration of new content.