Arneg Canada

Description

Arneg Canada started working with Parkour3 to support its digital marketing strategy in order to strengthen its online presence among its target audience in Quebec and the rest of Canada. The project aimed to optimize the company’s advertising investments and implement rigorous performance measurement for its campaigns.

The mandate included defining and implementing a digital strategy. Parkour3 manages the deployment and optimization of campaigns on Google Ads and LinkedIn Ads, incorporating tactics for remarketing, lead generation, brand awareness, and account-based marketing.

We collaborated with Arneg Canada to establish rigorous tracking between advertising campaigns and the leads generated. This collaboration covered several crucial aspects:

• Integration of HubSpot forms with advertising campaigns to track leads back to their source.
• Configuration of Google Analytics 4 and Google Tag Manager for performance measurement.
• Management of audiences, keywords, and bids.

We also provide ongoing support through monthly meetings and customized reports to continuously optimize campaigns.