Are you thinking about redesigning your website, but you don’t really know where to start? Maybe your current website no longer meets your expectations or the ones of your visitors. But the question of “Why redesigning your website” usually offers a number of answers.
You won’t be surprised, there are many aspects to consider in the website redesign process, but maybe even more than you think…
In the B2B market, after employee salaries, marketing is usually one of (if not the biggest) expense for a company. As a marketing manager, you are therefore in charge of ensuring that your dollars are spent in the most productive manner possible and commit yourself to ensure that your marketing activities generate a positive return on investment. This is even more important, because if you can prove that marketing is cost-effective, then you can justify any budget request and even additional budget! So, let’s look at how to set up and justify a marketing budget in B2B.
Why do I need a marketing plan? What is a good marketing plan? Do you have a template I could use? Over the years, those are probably the most common questions asked to me by marketers. Developing a marketing plan is probably one of the most stressful things for a marketer. People do not know […]
In a B2B environment, buyers follow a specific process to make a purchase. As a seller, deeply understanding this process can be challenging. What is essential is to remember that the first step is the problem identification: your target faces a problem and needs a solution. Bain & Company, an American management consultancy conducted a […]
Founder of Mighty Jungle and Strategist, Mark Pollard is sharing in a 45 minutes video called “skillshare” his approach of understanding and building a brand strategy. Though his various experiences Mark Pollard has become an expert in terms of brand strategies. Within his company Mighty Jungle, Mark helps brands conduct strategies to help them grow, […]
Some automation platforms span across the customer journey, from the first point of contact through customer service and retention. We will focus on selecting a platform that will support the Marketing, Business Development, and Sales departments. No time to read? Here are the 6 steps to choose the right automation marketing software. Select the members […]
Whether you are looking to design your first website or are redesigning an existing one, your company needs a team of people with a strategic vision. Revamping a website is a mission where success or failure depends on choosing the right partners. An outdated website is like a salesperson who is ready to retire. While […]
Having grown up with a father working in sales, I learned at a very young age to develop new business by going out on the street and knocking on doors. The deal was to leave business cards (hoping to make friends with the receptionist, so the business card would make it to the right stakeholder). […]
Google Ads, formerly Google Adwords, is an advertising platform released by Google on October 23, 2000. Google’s search engine is the main platform for its search ads network. Google Ads account for more than 90% of Google’s global revenue, even today. Google Ads is a way to rank on the search engine result page (SERP) […]
In the web era, traditional media are struggling to renew themselves and are faced with a situation where audiences and advertisers are scarce. New media and information technologies have put the advertising world in a constant state of change. In addition to changing user behaviour, advertisers have turned to much more advantageous and democratic advertising […]
