Having grown up with a father working in sales, I learned at a very young age to develop new business by going out on the street and knocking on doors. The deal was to leave business cards (hoping to make friends with the receptionist, so the business card would make it to the right stakeholder). […]
Google Ads, formerly Google Adwords, is an advertising platform released by Google on October 23, 2000. Google’s search engine is the main platform for its search ads network. Google Ads account for more than 90% of Google’s global revenue, even today. Google Ads is a way to rank on the search engine result page (SERP) […]
In the web era, traditional media are struggling to renew themselves and are faced with a situation where audiences and advertisers are scarce. New media and information technologies have put the advertising world in a constant state of change. In addition to changing user behaviour, advertisers have turned to much more advantageous and democratic advertising […]
Mautic is a very flexible and powerful Marketing Automation tool. When you create forms in Mautic for online campaigns, it’s important to track conversions from Google Analytics in order to optimize your media placement spend. Using Google Tag Manager In order to track Mautic from form submissions found in Google Analytics, you need to use […]
Google Ads (Adwords) is the most important, but also the most complete advertising network. They allow targeting users when they search for a given term, but also targeting specific behaviour. Google’s platform is a perfect mix of Native Advertising and Display, and targeting by interest and behaviour. It is very easy to get lost in […]
Identifying the person in charge of your platform is key to the success of your marketing automation campaigns. Although you are accountable for the department, this resource will be responsible for the execution and implementation of your tactics. Your superhero (often called Champion in the marketing automation world) will become your ally when the time […]
4 mins read – : These keys are mainly intended for managers wishing to introduce a marketing automation practice within their organization. Each step will appear over time in a separate publication. Enjoy your reading. As we all know, marketing has become over time a practice where educating your prospects and informing them is an […]
