In a B2B environment, buyers follow a specific process to make a purchase. As a seller, deeply understanding this process can be challenging. What is essential is to remember that the first step is the problem identification: your target faces a problem and needs a solution. Bain & Company, an American management consultancy conducted a […]
Founder of Mighty Jungle and Strategist, Mark Pollard is sharing in a 45 minutes video called “skillshare” his approach of understanding and building a brand strategy. Though his various experiences Mark Pollard has become an expert in terms of brand strategies. Within his company Mighty Jungle, Mark helps brands conduct strategies to help them grow, […]
Some automation platforms span across the customer journey, from the first point of contact through customer service and retention. We will focus on selecting a platform that will support the Marketing, Business Development, and Sales departments. No time to read? Here are the 6 steps to choose the right automation marketing software. Select the members […]
Whether you are looking to design your first website or are redesigning an existing one, your company needs a team of people with a strategic vision. Revamping a website is a mission where success or failure depends on choosing the right partners. An outdated website is like a salesperson who is ready to retire. While […]
Having grown up with a father working in sales, I learned at a very young age to develop new business by going out on the street and knocking on doors. The deal was to leave business cards (hoping to make friends with the receptionist, so the business card would make it to the right stakeholder). […]
Google Ads, formerly Google Adwords, is an advertising platform released by Google on October 23, 2000. Google’s search engine is the main platform for its search ads network. Google Ads account for more than 90% of Google’s global revenue, even today. Google Ads is a way to rank on the search engine result page (SERP) […]
In the web era, traditional media are struggling to renew themselves and are faced with a situation where audiences and advertisers are scarce. New media and information technologies have put the advertising world in a constant state of change. In addition to changing user behaviour, advertisers have turned to much more advantageous and democratic advertising […]
Mautic is a very flexible and powerful Marketing Automation tool. When you create forms in Mautic for online campaigns, it’s important to track conversions from Google Analytics in order to optimize your media placement spend. Using Google Tag Manager In order to track Mautic from form submissions found in Google Analytics, you need to use […]
Google Ads (Adwords) is the most important, but also the most complete advertising network. They allow targeting users when they search for a given term, but also targeting specific behaviour. Google’s platform is a perfect mix of Native Advertising and Display, and targeting by interest and behaviour. It is very easy to get lost in […]
Step 2 of 10: Select your marketing automation owner Identifying the person in charge of your platform is key to the success of your marketing automation campaigns. Although you are accountable for the department, this resource will be responsible for the execution and implementation of your tactics. Your superhero (often called Champion in the marketing […]
