50 questions to ask before redesigning your website

Updated on 05-06-2025

Are you thinking about redesigning your website, but you don’t really know where to start? Maybe your current website no longer meets your expectations or the ones of your visitors. But the question of “Why redesigning your website ” usually offers a number of answers. 

You won’t be surprised, there are many aspects to consider in the website redesign process, but maybe even more than you think… 

Your website needs to keep up with the evolution of the goals you have set for yourself and the strategy your company has adopted. Creating a new website is an opportunity to analyze your performance and your target audience. 

We have selected a list of 50 questions to ask yourself before proceeding with the redesign of your website. Going deeper into these questions will really serve your business and support your goals. 

Moreover, several people in your company must be involved in your website redesign project. Your colleagues’ answers to these questions may be different. This is one of the reasons why it is important to ask these questions as a group. Everyone needs to be aligned with the goals and reasons why you are starting the project of designing a new website. Expect to make choices and don’t necessarily seek consensus at all costs, you could waste a lot of valuable time.

Of course, the questions you need to ask yourself are not the same for all companies. Also, depending on the context, some questions may be relevant and others may not. For example, if this is your first website or if you want to start a website redesign project, the questions to ask yourself will not necessarily be the same. This is why we have decided to list 50 questions, but it is quite possible that only some of them will apply to your project.

Download the 50 questions to ask before redesigning a website.

User Experience at the Heart of Redesign

User experience (UX) is the pillar of a high-performing website. A well-designed UX can significantly increase your conversion rates and visitor satisfaction. Here are the key questions to ask yourself:

• Is your navigation truly intuitive?
• Is your design responsive on all devices?
• What elements of your current design could be improved to retain users' attention longer?
• Is your search engine optimization thorough enough to ensure good online visibility?
• Can the integration of advanced features, such as chatbots and AI, help you stand out from the competition?
• Are security and regulatory compliance fully respected?
• How do performance and loading speed influence the user experience on your site?
• Is accessibility sufficiently considered to reach a broader audience?
• How do you integrate social networks and analytics tools to measure your new site's effectiveness and continuously improve it?

By answering these questions, you'll lay the foundation for an optimal user experience. Remember that every element of your site, from navigation to loading speed, contributes to the overall impression visitors will have of your brand.

The Company and Current Market

Understanding your market position and the evolution of your clientele is crucial for a successful redesign. Ask yourself these important questions:

• Have purchasing behaviors changed since the pandemic?
• Does your website meet the needs and expectations of your current and future users?
• Have you integrated new digital trends, such as the rise of mobile commerce and the demand for real-time interactions?
• Who are your customers this year, and how have they evolved since the last redesign?
• How do you regularly update your ideal profiles to remain relevant and competitive?
• Does your approach help improve customer satisfaction and strengthen loyalty?

Have you considered feedback and analytical data to adjust your marketing strategies?
Analyzing your market and clientele will allow you to adapt your website to your users' real needs, thus increasing its effectiveness and relevance.

Marketing questions

Digital marketing is constantly evolving. Here are the crucial marketing questions for this year:

• What are your customers' current expectations, and how does your site meet these needs?
• Have you integrated advanced features and relevant content?
• Is your new site designed to attract new customers while retaining existing ones?
• How does your site distinguish itself through its ability to offer a personalized and interactive experience?
• Have you considered the importance of trends such as mobile device optimization and the use of artificial intelligence to personalize the user experience?
• Do you use the most recent analytics tools to understand your customers' behaviors and preferences?
• How do customer feedback influence the continuous improvement of your offer?

These questions will help you align your marketing strategy with your new website's features, creating a powerful synergy to achieve your business objectives.

User Behavior

Understanding user behavior is crucial for optimizing your website. Here are the questions to explore:

• How do your users interact with your site's content?
• How do user journeys reveal their preferences and expectations?
• What types of content capture their attention?
• Do current trends show growing interest in visual and interactive content?
• Have you analyzed behavioral data such as time spent on each page and click-through rates?
• Do you use advanced web analytics tools to track performance and detect friction points?
• How do direct user feedback, obtained through surveys or usability tests, influence your decisions?
• Is user experience personalization sufficiently developed to meet individual visitor needs?

By carefully analyzing your users' behavior, you can adapt your site to better meet their needs and preferences, thus improving engagement and conversion.

Your Website's Performance

Your site's technical performance is crucial for its success. Here are the key questions to consider:

• Are you up to date with the latest trends and SEO practices?
• Have you identified keywords that reflect the evolution of users' search intentions?
• How do you select and integrate relevant keywords for your target market?
• Do you use SEO tools to evaluate keyword competitiveness and structure your content effectively?
• How do you integrate secondary and long-tail keywords into your strategy?
• Is your content organization in thematic silos optimized for better indexing by search engines?
• How do you track your keywords' performance and adjust your strategy based on real data?
• Are continuous monitoring and regular adjustments made to stay aligned with search engine algorithm evolution?

Technical performance and SEO are crucial aspects that will determine your website's visibility and effectiveness in an increasingly competitive digital landscape.

Security and Compliance

In a world where cybersecurity is paramount, ask yourself these essential questions:

• Is your site compliant with the latest data protection regulations (GDPR, CCPA, etc.)?
• Do you conduct regular security audits?
• Have you implemented robust security protocols (HTTPS, two-factor authentication, etc.)?
• How do you manage the collection and storage of user data?
• Do you have a clear and accessible privacy policy?
• Is your team trained in web security best practices?

Security and compliance are not just legal obligations; they are essential for establishing trust with your users.

Measurement and Continuous Improvement

Finally, to ensure your site's long-term success, consider these questions:

• Have you defined clear KPIs to measure your redesign's success?
• Have you implemented a continuous improvement process based on collected data?
• Do you use advanced analytics tools to track your site's performance?
• How do you integrate user feedback into your improvement cycles?
• Have you planned resources for regular updates to your site after its launch?

Continuous improvement is key to maintaining your website's relevance and effectiveness in a constantly evolving digital environment.

Marketing Questions

It's important first to know your market's reality; this will help you build your marketing plan for creating your new website. Focus more on your customers' expectations to offer them the best possible offer.

It's important to understand that you're developing this site for your customers. Don't forget that your new website must be designed to help you attract customers and increase your appeal.

You must convince your visitors to do business with you or join your team.

If you practice inbound marketing, you must know your target audience's current consumption trends to adapt your strategy. This way, you'll be able to prioritize your marketing channels.

Conclusion

Redesigning your website is a complex project that requires thorough reflection on many aspects.

By asking yourself these 50 essential questions, you ensure you address all crucial elements to create a high-performing, secure website aligned with your business objectives.

Remember that each website is unique, and the answers to these questions will vary depending on your company, market, and specific objectives.

Use these questions as a starting point for thorough analysis and meticulous planning of your redesign project.

By following this methodical approach, you'll lay solid foundations for a successful redesign. Your new site will be perfectly aligned with market requirements and current user behaviors, allowing you to remain competitive in a constantly evolving digital landscape.

Moreover, with the goal of helping companies that need to draft a request for proposals for website design or redesign, we have gathered the relevant elements that should appear in your document.

If you would like additional explanations on the various aspects covered, Parkour3 is at your disposal to guide you in developing your website redesign objectives. Don't hesitate to schedule a meeting with one of our experts by clicking right here.

Download the 50 questions to ask yourself before redesigning your website.