HubSpot vs Mailchimp: All-in-One Marketing Solution?

The importance of a marketing platform

Whether you're a marketing professional or not, you need to have a marketing platform in your possession in order to get organized, be more efficient and, above all, be able to touch everything!

Between email blasts, advertising campaigns, or even social media account management, marketers have no shortage of tasks to perform.

To foster the customer experience, then, you need an all-in-one marketing platform.

Thanks to this article, you'll be able to compare two competing platforms: HubSpot vs Mailchimp.

The HubSpot platform combines marketing automation, email and a range of flexible marketing tools with the strength of a CRM, giving you a holistic view of the impact of your marketing actions on the customer experience throughout their buying journey. HubSpot ranks first in Marketing Automation according to G2 and Gartner Peer Insights.

Mailchimp offers marketing automation as well as email marketing. Platform users benefit from Mailchimp's email marketing tools to get in contact with their audience and extend the tool's functionality through various integrations.

There are a multitude of reasons to choose HubSpot as your growth tool.

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Email marketing:

Marketers often add a email service provider to their toolkit, as email marketing is a fast and profitable way to interact with prospects and convert them into loyal customers. It's therefore important to choose a provider with the necessary functionality and sufficient flexibility to adapt to the growth of the company.

Mailchimp offers a drag-and-drop email editor and personalized coded email templates. With the paid subscription, users can access additional features such as A/B testing and dynamic send times, as well as comparative reports to analyze campaign data.

HubSpot also offers similar functionality, with an easy-to-use email editor and numerous customizable templates. On top of this, users can unlock advanced features such as smart send times and A/B testing as their business grows. However, the real strength of HubSpot's email marketing tool lies in its combination with the CRM and marketing automation platform.

This enables users to create personalized email campaigns based on data collected in the CRM, as well as automated email campaigns with conditional logic options for an even more personalized experience.

Contact management:

As your business grows, it's important to track and manage your contact database to personalize your marketing and grow your business.

Mailchimp offers advanced segmentation features to filter your audience.

HubSpot, meanwhile, offers granular control over your contacts through its CRM, which tracks contacts' interactions with your business, as well as custom properties to further segment your contact list.

Marketing automation:

Marketing automation is essential for growing businesses. Automation tools from Mailchimp and HubSpot enable companies to personalize the customer experience while focusing on more critical tasks.

Mailchimp offers tools to trigger emails based on customer actions.

HubSpot goes beyond emails to offer features such as contact database management, lead rotation within the sales team and automatic creation of support tickets.

HubSpot also offers more advanced options such as deadlines and conditional logic to customize workflows according to business needs.

Social networks and advertising:

An active presence on social networks is essential for interacting with your audience, and advertising can be highly targeted on search and social networks to generate new leads and nurture existing contacts.

Mailchimp's social tool enables organic publishing on Facebook and Instagram and manages Facebook ads and Google Ads (display).

HubSpot's advertising tool manages Facebook, Instagram, Google Ads and LinkedIn ad campaigns from a central location, enables precise targeting and offers reports linking ad spend to revenue.

Landing pages and forms:

It's important for growing businesses to create effective landing pages optimized for conversion. Simple, customizable forms are essential for gathering lead information.

Mailchimp offers a quick and easy-to-use landing page and form solution.

HubSpot offers a more flexible solution with the ability to import data from any form tool and uses progressive profiling (gradually and automatically collecting personal data about website visitors) to personalize visitor experience.

Languages supported:

As your business grows, your marketing team may also expand to several offices around the world, or need to use tools in their native language.

Mailchimp offers documentation in several languages, but their product is limited to English, Spanish and French.

In contrast, HubSpot offers localized products and documentation in multiple languages to support your team's growth. There are 15 different languages, so you can easily choose the language of your choice by configuring your HubSpot portal in that language.

An integrated platform:

HubSpot offers much more than just email and marketing automation features. In addition to these features, HubSpot also offers live chat, a secure CMS and SEO tools, enabling you to start an effective marketing strategy and evolve with advanced functionality.

By adding your sales and service teams to the HubSpot platform, you can reduce friction in your customer's overall experience with your company, as all teams work on a single system.

The all-in-one marketing platform?

While you're looking for a marketing automation tool and an email marketing service, both platforms, HubSpot and Mailchimp can work for you between them.

However, HubSpot is the all-in-one platform. It will offer not only marketing automation, but also other complementary services such as a full range of marketing, sales and customer service tools for businesses.

These tools are designed to help businesses manage and optimize their digital marketing strategy, from lead generation to conversion into loyal customers.

Here are just some of the features offered by HubSpot:

Content management: creation and publication of content (blog, web pages, email marketing) to attract visitors to the company's website and convert them into leads.

Lead generation: creation of forms, landing pages, pop-ups to collect information about visitors and turn them into qualified leads.

Marketing automation: creation of workflows to automate marketing tasks (sending personalized e-mails, lead scoring, lead nurturing, etc.).

Social network management: management of the company's presence on social networks (publishing content, engaging with subscribers, tracking statistics).

Analytics: track marketing strategy performance (traffic, conversion, ROI) with reports and dashboards.

HubSpot is an all-in-one platform, as all these features are bundled on a single platform, making it easy to manage and optimize a company's digital marketing strategy. What's more, HubSpot offers easy integration with other marketing and sales tools, such as social networks, CRM tools, e-commerce platforms, etc.