Interview with Marie-Hélène Dubeau

In a world of accelerating digital transformation, the synergy between sales and marketing is becoming an essential strategic issue. Marie-Hélène Dubeau, President of Lazuli Marketing and Opale Média, shares her vision of this essential collaboration, the impact of artificial intelligence and her commitment to decarbonization.

Lazuli Marketing and Opale Média: dual expertise at the service of businesses

At the helm of two complementary companies, Marie-Hélène Dubeau focuses on combining forces to maximize the impact of business strategies. Lazuli Marketing specializes in the production of marketing content, while Opale Média focuses on monetization in the media and events sector. This integrated approach generates opportunities more effectively by aligning business and marketing objectives.

Les Décarbonés: a media ecosystem for an ecological transition that's accessible and beneficial to everyday life

Les Décarbonés offers Quebecers concrete, simple and entertaining content to help them integrate eco-gestures into real life, at their own pace. Created by Marie-Hélène Dubeau, it focuses primarily on the benefits for health, finances and well-being. A socio-financing campaign will be launched at the end of the month to support the creation of new educational content.

Artificial intelligence, a strategic lever for marketing and sales

The rise of artificial intelligence is transforming the way Quebec companies analyze data and interact with their customers. Marie-Hélène Dubeau highlights the importance of integrating these technologies to refine understanding of customer needs and optimize lead generation. Thanks to advanced tools, marketing teams can adjust their strategies in real time and better collaborate with sales teams.

The challenges of digital transformation: between growth and adaptation

While digital transformation offers many opportunities, it also represents a major challenge for Canadian SMEs. Managing rapid growth and implementing new tools requires appropriate expertise and support. For Marie-Hélène Dubeau, it's crucial to surround yourself with competent people and choose intuitive platforms that facilitate this transition.

Why choose HubSpot as your CRM platform?

With this in mind, the choice of CRM platform is a key element. Marie-Hélène and her team chose HubSpot because of its intuitive interface and ease of integration for local small businesses. HubSpot enables rapid adoption and promotes collaboration between sales and marketing teams, even in a context where resources are limited.

The importance of curiosity and adaptability in a changing world

In conclusion, Marie-Hélène Dubeau stresses the need to adopt an open-minded approach to new technologies. Thinking about possible optimizations and remaining curious are essential elements in ensuring the sustainability and profitability of Quebec companies. In a constantly evolving context, those who know how to take advantage of innovations will be ahead of the game.

This inspiring exchange with Marie-Hélène Dubeau reminds us just how much the synergy between sales and marketing, combined with the judicious use of new technologies, can be a real engine of growth for local companies.

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