Breeze: HubSpot's new AI suite

Artificial intelligence is redefining customer relationship management. With Breeze, HubSpot offers a complete AI suite that optimizes its entire customer platform. This new unified solution aims to improve team productivity, automate manual tasks and deliver actionable insights in just a few clicks.

But how is Breeze a real revolution for marketing, sales and customer service teams?

Integrated AI for a unified platform

One of the great advantages of Breeze is its native integration into the HubSpot ecosystem. Unlike stand-alone AI tools requiring complex synchronizations, Breeze adapts directly to existing workflows. It covers all HubSpot hubs - Marketing, Sales, Service and Content Hub - making it a versatile solution for all teams.

By unifying AI capabilities within a single platform, HubSpot enables companies to avoid tool fragmentation and benefit from seamless automation across the entire customer cycle.

Intelligent automation of repetitive tasks

The first tangible benefit of Breeze lies in its ability to eliminate time-consuming manual tasks. Thanks to AI, teams can:

• Automatically generate marketing content: Breeze can suggest campaign ideas, write emails and create posts for social networks based on trends and customer data.

• Automate CRM data entry and updating: Sales reps spend less time entering information and more time interacting with prospects.

• Analyze customer feedback: Breeze identifies trends and synthesizes customer feedback to guide strategic decisions.

The result? Considerable time savings and improved productivity for every team.

Instant insights

Breeze's AI doesn't just automate: it also extracts key information and provides relevant recommendations.

For example, in Sales Hub, Breeze can:

• Predict which opportunities are most likely to lead to a sale.

• Propose suggested actions to move a prospect forward in the sales cycle.

In the Marketing Hub, it can:

• Analyze campaign performance and recommend adjustments in real time.

• Identify the most engaged audience segments and adapt content strategy.

With these real-time insights, teams can make more informed and responsive decisions.

Advanced personalization for every interaction

HubSpot's AI doesn't just perform tasks, it adapts interactions based on customer behavior. Breeze enables:

• Dynamic personalization of emails and marketing messages, based on CRM data and customer preferences.

• Improved customer service, with recommended actions for each request, and automatic summaries of support tickets.

• More effective lead nurturing, by identifying buying signals and triggering automated sequences tailored to each prospect.

With these capabilities, Breeze strengthens customer engagement and promotes more relevant and effective interactions.

Gradual adoption with beta features

As Breeze is an evolving solution, some of its features are currently in the beta-testing phase. HubSpot is adopting a progressive approach to enable users to experiment with AI and integrate it at their own pace.

Companies with access to Breeze can test its tools and benefit from ongoing improvements based on user feedback. This flexibility guarantees a smooth transition to AI-enhanced customer management.

Why is Breeze a strategic asset for companies?

The adoption of AI in customer management is now unavoidable. With Breeze, HubSpot offers a comprehensive, integrated solution that simplifies the day-to-day work of teams while optimizing performance.

By unifying automation, data analysis and personalization, Breeze enables companies to:

• Save time by reducing manual tasks.

• Better understand their customers through accurate, actionable insights.

• Improve their results by aligning their marketing, sales and customer service efforts.

AI thus becomes a real growth lever for companies seeking to modernize their customer approach.

In brief

With Breeze, HubSpot has taken the next step in optimizing customer experience through AI. This solution integrates seamlessly into all HubSpots, offering teams advanced automation, strategic recommendations and increased personalization of interactions.

The future of customer management lies in artificial intelligence. Breeze is the ideal tool to support companies in this transition, enabling them to be more efficient, more responsive and more effective.