What are the best integrations to make with HubSpot thanks to the application marketplace?

To take full advantage of HubSpot's potential, it's essential to integrate third-party applications via the application marketplace. The latter offers a multitude of integrations that enable users to extend the platform's functionality, automate tasks and improve the overall efficiency of their strategy.

In this article, we'll explore the best integrations to make in HubSpot through the app marketplace to optimize your marketing, sales and customer service efforts.

1. Survey and form integration

Collecting data from your prospects and customers is essential to improving your marketing strategies. If you're not using HubSpot's Feedback functionality, you can integrate tools such as SurveyMonkey or Typeform with HubSpot, to create more complex surveys and forms to obtain valuable feedback. This will enable you to better understand your prospects' needs and tailor your campaigns accordingly.

2. Video integration

Video is a powerful communication tool in modern marketing. By integrating video platforms such as Vidyard or Wistia with HubSpot, you can send personalized video emails to prospects, track interactions with your videos and analyze their impact on lead generation. Videos can also be used to explain your products or services in a more compelling way.

3. Marketing automation integration

Marketing automation is an effective way to optimize your processes and save time. HubSpot already offers you a wide choice of actions in your automations, but depending on your needs you might want to connect other tools such as Zapier or Automate.io.

You'll be able to connect HubSpot to other marketing automation tools to automate repetitive tasks and improve the overall effectiveness of your marketing strategy.

4. Project management tool integration

Project management is essential for coordinating the efforts of your teams. By integrating project management tools like Trello or Asana with HubSpot, you can track tasks and deadlines directly from the platform. This streamlines collaboration and improves your team's productivity. HubSpot's workflows can also help you automate certain actions in these tools.

5. Call tracking integration

Tracking phone calls is essential for evaluating the effectiveness of your marketing campaigns. By integrating tools such as Ring Central or Aircall with HubSpot, you can track the phone calls generated by your campaigns and measure their impact on lead generation. This helps you to understand which communication channels are performing best for your business, but also to track and evaluate the performance of your sales reps.

6. Integration with SMS automation tools

SMS integrations in HubSpot can be combined with SMS automation tools such as Twilio or Zakari SMS. These tools enable you to send SMS messages in bulk, schedule sends at strategic times, and create automated scenarios based on prospect actions. For example, you can set up a workflow to send a follow-up SMS after a prospect has filled in a form on your website, or to send an appointment reminder before a scheduled meeting.

7. Event management integration

Events play an important role in marketing and sales. By integrating platforms such as Eventbrite or Zoom with HubSpot, you can manage and promote your events, automate registrations and attendee tracking. This enables you to provide a seamless event experience for your attendees and improve the efficiency of event planning and management.

HubSpot's app marketplace offers a variety of powerful integrations that can transform your HubSpot into an even more complete and powerful platform. By choosing the best integrations tailored to your specific needs, you can improve productivity, optimize your marketing and sales strategy and deliver an exceptional customer experience.