Double the benefits of a HubSpot blog!

A well-structured blog frequently populated with articles relevant to our target audiences can become a powerful tool in the pursuit of our marketing objectives.

The usefulness of a blog has been demonstrated in a number of articles and studies. Among the most relevant benefits: attracting traffic, establishing yourself as an expert in your field, generating leads and strengthening your reputation on the web. To this list of benefits, several others are added when the blog comes from the HubSpot platform:

Building a blog is child's play

Building a blog on HubSpot is child's play. It requires no programming knowledge or advanced technical skills. Once the basic template for your blog is created according to your corporate image, simply drag and drop the elements you want to add, such as a title, text field, images, form, etc.

All you have to do is create your own blog.

A blog integrated with HubSpot's other features

HubSpot's blog integrates seamlessly with the platform's other functionalities. It's possible and easy to add a blog post to a campaign, insert a form to capture a prospect's information or a Call to Action (CTA) button from HubSpot. All collected information is stored in your HubSpot platform.

Customizable content for better conversions

Your blog comes from HubSpot, so it's connected to your Contacts database and your audiences. Thanks to smart content modules, it's possible to display different versions of your content to specific audiences by selecting a category. Choices include life-cycle phase, country, device type or a particular list. All modules except blog-content are customizable.

Let's give a specific example. In the middle of your blog post, you insert a CTA button to convert the reader. With the smart rule tool, a reader identified as a Subscriber will see the CTA button Ask for a demo, while one recognized as a Qualified Lead will have the option of pressing the button to chat with an expert (schedule a meeting). Personalized content based on the visitor's maturity greatly increases their chances of conversion.

Powerful SEO tools

HubSpot provides its members with performance SEO tools. The platform issues recommendations on the best practices to use to improve your SEO and blog visibility. For example, he'll suggest the best keywords to use, the ideal number of characters for your title, subtitle and so on, and advise you if certain tags are not respected. You'll benefit from these recommendations to ensure better positioning on search engines.