View of Braindate website, on computer and cell phone
HubSpot, Training and marketing, Digital marketing,





HubSpot implementation, training and support, digital marketing.



Braindate is a web-based platform that facilitates meetings and knowledge sharing between event participants. In today’s business environment, process efficiency, and personalization are crucial to maintaining a competitive edge. Our project focused on a holistic optimization of the lead management and qualification stages, exploiting the advantages of automation. The aim was to create synergy between different corporate functions, thereby fostering an exceptional customer experience and tangible results.

The essence of this initiative lies in the use of automated methods to perfect each stage of the lead management and qualification process. This involved the careful design and implementation of intelligent automation, aimed at streamlining workflows and reducing friction throughout the customer journey. At the same time, we created personalized, automated sales and customer success processes, enabling each customer to receive interactions and solutions tailored to their specific needs.

To ensure the success of these new approaches, we provided comprehensive training for users in the marketing, sales and customer experience departments. This training reinforced their skills in the use of automated tools and processes, maximizing their operational efficiency. The aim was to create harmony between the teams, fostering a shared understanding of objectives and methods.

To measure the impact of these optimizations, we set up analytical reports and dashboards. These tools enabled a precise assessment of return on investment, offering clear perspectives on performance and trends. This ability to make informed decisions based on tangible data strengthened strategic direction and enabled processes to be adjusted dynamically.

This process optimization project marked our commitment to operational excellence and enhanced customer experience. Strategic automation has injected a new dynamic into prospect management and qualification, while personalization has enabled us to forge stronger links with each customer. The training of the e180 Braindate teams created a collaborative synergy, and the analytical reports offered a clear perspective on results. In an ever-changing business environment, our initiative illustrates our determination to meet challenges with innovation and maintain a value-centered approach for our customers and our agency.