In the digital age, where every click can convert into a customer, technology and manufacturing companies find themselves at a [...]
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In a world where companies are constantly seeking to improve their efficiency, an often underused but crucial tool remains CRM [...]
HubSpot reaches a key milestone with the launch of new features unveiled at the annual INBOUND event. These innovations are part [...]
Implementing a customer relationship management (CRM) system can be a major lever for companies, particularly in the marketing [...]
Artificial intelligence (AI) is already transforming business environments. Whether you're an employee, manager or executive, [...]
Artificial intelligence continues to evolve at breakneck speed, revolutionizing entire sectors and redefining what we thought [...]
Customer loyalty is a priority for marketing managers, but it deserves to be approached in a more creative and human way. Rather [...]
Lead generation is one of the most crucial challenges for sales managers. Finding innovative and effective ways to attract [...]
Returns are often perceived as a necessary evil, something we have to endure in order to progress. However, when properly [...]
Lead follow-up is at the heart of any effective sales and marketing strategy. It's one of the crucial steps in turning prospects [...]