How to create and manage an ad campaign with HubSpot?
In this article, you will learn more about managing advertising campaigns with HubSpot. In addition to being useful for the analysis side, s [...]
Redesign of the website and connection of the e-commerce
For Opimian, it was a project to develop a new website with the WordPress CMS and the connection of an e-commerce. The goal was to modernize the entire digital ecosystem. We had to ensure the proper integration of the different digital platforms to better retain club members as well as attract new customers. We also created a better user experience on the site and developed an English section. We also optimized the site’s SEO strategy to attract new customers.
We worked with Azur, the company that developed the ERP, so that they could send the API calls so that we could display them on the new website. The Opimian catalog changes every 5 weeks, so the website had to cooperate with these changes. So the product database has a 5-week life cycle.
We made the navigation more intuitive, made sure the new design emphasized the sharing aspect often associated with wine tasting.