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Today’s consumers have higher expectations. Even companies at the forefront are struggling to keep up.
Disorganized internal processes or tools result in poor interactions and experiences for customers. If your company doesn’t offer effortless end-to-end interactions, chances are good customers will turn to a competitor who does.
3 obstacles for today’s marketers
Why is it difficult to deliver a successful customer experience? Adapting to constraints often beats pushing the envelope.
- Constraint #1: Poor data
Marketing teams can’t execute ultra-targeted, personalized campaigns with poor data in their systems and tools – in other words, with incomplete data on each customer.
- Constraint #2: Poor automation
Too much automation makes it difficult to work quickly and efficiently, especially when trying to reorganize complex processes.
- Constraint #3: Poor follow-up
Without contacts on the operations team, the marketing team has a hard time creating more effective, reusable, and ready-to-use reports that can justify ROI.
Transform challenges into benefits
By combining the Marketing Hub with the Operations Hub, you get better data, better automation, and more comprehensive analytics, which creates more efficient, more aligned teams and drives great customer experiences.
The first benefit involves better data. Organized and connected data enables marketing teams to deliver a customer-centric experience. This is made possible through a clear view of the customer journey across all internal and external touchpoints.
Second, better automation. Marketing teams can focus more on creative campaigns, without restricting their ideas to the limits of the tools, and less on day-to-day administrative tasks.
Finally, more complete measurability. With Operations Hub, marketers can generate advanced reports quickly and easily. They can also prove ROI, make better business decisions, and forecast growth more accurately using information that correlates with custom KPIs.
The benefits of better data accumulation, automation and measurability?
- More efficient and better aligned teams
- Better customer experiences
- Better business growth
Today’s consumers expect a frictionless experience. They want to be able to easily interact with companies, make transactions with them, and obtain their services.
There are many other reasons to use the HubSpot CRM platform and its 5 hubs. In fact, you can check out our article that mentions the 40 reasons to adopt this CRM platform.