HubSpot's latest updates - Autumn 2025
HubSpot is innovating again this year with ever more intelligent and connected tools. From marketing to sales, customer service, content creation and data management, each Hub evolves to offer a smoother, more personalized and more efficient experience.
Marketing Hub
HubSpot unveils Customer Journey Paths, a dynamic map of customer journeys. It shows how each prospect interacts with your brand, step by step, to better understand and improve the experience.
Another advance: SMS analysis, now centralized, so you can track campaign performance, measure engagement and prove ROI at a glance.

Content Hub
Content creation is reinvented with specialized AI agents, designed to produce targeted, high-quality texts to suit every need. Gone are the days of generic AI, replaced by expert assistants for each type of content.
Sales Hub
New sales loss management agent: turn your failures into levers for improvement. AI analyzes lost transactions, identifies trends and delivers concrete recommendations to boost your success rates.
Service Hub
Customer relations become more fluid thanks to the personalization of the customer portal, which adapts the information displayed to each segment for a clear, tailor-made experience.
And for perfect continuity, the automated transfer of sales to customer service generates complete AI summaries, ensuring follow-up without loss of information.
Smart CRM
CRM becomes a real guide. The step-by-step reporting process facilitates your analyses, while the creation of AI-customized properties lets you adapt the tool to your needs in seconds.

Breeze
HubSpot improves performance measurement with new, more accurate Customer Agent reports and a redesigned, AI-powered Marketplace that recommends the best tools for your objectives.

At Parkour3, we believe that technology only makes sense when it adapts to people. As a certified HubSpot partner, our team supports every company in implementing customized strategies: consulting, integration, training and skills transfer.
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For all your Inbound Marketing initiatives and any services connected to the HubSpot CRM platform, we would be delighted to collaborate with you. Contact us today to get the most out of HubSpot and accelerate your growth.