How to create and manage an ad campaign with HubSpot?
In this article, you will learn more about managing advertising campaigns with HubSpot. In addition to being useful for the analysis side, s [...]
7 May 2014
Since April 2th 2014, Google Analytics experienced its greatest development in recent years by giving way to Universal Analytics.
More than just a technical update, the Mountain View firm now offers a web analytics tool that is more flexible than ever and that offers an incredible marketing strength in a market where connectivity is ubiquitous.
5 good reasons to switch to Universal Analytics
To better understand a visitor’s journey on the different platforms is a way to better orient your global strategy in sales, communications and marketing. It is also a way to measure the efforts and means needed to convert the visitor into a potential customer.
Our Web performance experts here at Parkour3 can guide you through this technological migration by helping you install, configure and understand Universal Analytics.
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