MONTREAL, QC and TORONTO, ON — January 26, 2026 — Parkour3, a HubSpot digital marketing and automation agency, today announced that it has completed the strategic acquisition of ThinkFuel, a HubSpot consulting agency, effective December 1, 2025. The acquisition brings together two established HubSpot partners to better serve mid-market and enterprise B2B organizations across North America.
The acquisition strengthens the HubSpot partner landscape in Canada by bringing together ThinkFuel’s technical architecture expertise and U.S. market presence with Parkour3’s marketing automation capabilities. The combined organization enhances its ability to support complex HubSpot initiatives and advances its progression toward Elite partner status.
To ensure operational stability and service continuity, both Parkour3 and ThinkFuel will continue to operate under their existing brands. Parkour3 will remain headquartered in Montreal, while ThinkFuel will continue to operate as a fully remote organization serving B2B clients across Canada and the United States.
"This is a growth-oriented acquisition designed to meet the rising demand for sophisticated CRM solutions," said Mathieu Bélanger, President of Parkour3 and ThinkFuel. "ThinkFuel brings a level of technical sophistication to HubSpot that perfectly complements Parkour3’s vision for automation. Together, we form a pan-Canadian force, bridging Quebec innovation and the North American market to tackle the most complex enterprise mandates in the HubSpot ecosystem."
“The HubSpot ecosystem in Canada is maturing quickly, and clients are demanding more sophisticated, integrated solutions,” said Kevin D’Arcy, Founder of ThinkFuel. “This partnership puts us in a position to lead that next chapter by combining deep technical architecture with advanced automation and marketing execution.”
Following the acquisition, the teams will collaborate closely across areas including artificial intelligence, SEO, web development, marketing automation, and advanced CRM solutions. The combined expertise is intended to support scalable, high-performance strategies for organizations operating across multiple markets.
Parkour3 is a HubSpot digital marketing agency specializing in automation and data-driven business growth. Based in Montreal, Parkour3 helps organizations maximize their technology investments through high-impact strategies and execution.
Website: www.parkour3.com
ThinkFuel is a HubSpot digital marketing agency specializing in complex CRM implementations, sales enablement, and inbound marketing for the B2B sector. With a solid footprint in Canada and the United States, ThinkFuel is a trusted partner for companies looking to expand in North America.
Website: www.thinkfuel.ca
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