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Strategic applications of generative AI in marketing and content creation

Strategic applications of generative AI in marketing and content creation
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Karim Sherief
Karim Sherief
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Content Marketing Generative AI

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THIS ARTICLE IS PART OF OUR FEATURE ON GENERATIVE IA

Idea generation: unlocking strategic creativity

Generative AI excels as a catalyst for ideation, particularly valuable when teams are faced with blank-page syndrome. Instead of generating the next great idea on its own, it helps to overcome the initial conceptualization hurdles.

 

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A concrete example for a B2B technology company

 

Prompt:
"Generate 8 angles of content to position our cloud cybersecurity solution with CIOs of manufacturing companies with 500-2000 employees.
Consider their specific challenges: industry compliance, legacy systems, limited budgets."

Results generated:

  • "How to migrate your industrial control systems to the cloud without compromising security."
  • "ROI of cloud cybersecurity: custom calculation for the manufacturing industry"
  • "Legacy systems and cloud security: turning constraint into competitive advantage"
  • "NIST compliance for manufacturers: cloud-native checklist in 30 days"

Even if only 2-3 angles grab your attention, AI has provided you with a substantial creative springboard.

 

Simplifying complex content: making expertise accessible

Professional services companies are often faced with the challenge of translating their technical expertise into digestible content for different audiences.

 

Case study - Digital transformation consultancy

 

Original content (technical):
"Our methodological approach is built around a proprietary structure integrating agile paradigms, design thinking principles and organizational change management best practices, enabling holistic process optimization and significant improvement in operational performance indicators."

Simplification Prompt:
"Reword this paragraph for a manufacturing CEO, retaining authority but prioritizing clarity and business impact."

Optimized result:
"Our method combines three proven approaches to transform your organization: rapid iterative development, user-centered design, and structured change coaching.

Theresult: your processes become smoother and your teams more efficient."


Creating original visuals: beyond image banks

Création de visuels originaux : au-delà des banques d’imagesAI-driven image generators are transforming visual creation, especially for companies without a dedicated design team.

Strategic visuals :

For a manufacturing presentation: "Modern isometric illustration of a smart factory, minimal and professional style, corporate color palette (navy blue, metallic gray, orange accents), showing IoT and real-time data integration, futuristic but realistic vibe"

The advantage: each visual is unique, aligned with your corporate identity, with no licensing fees.

 

 

 

 

 

Research synthesis: turning data into insights

Generative AI excels at consolidating large volumes of qualitative research into actionable insights.

Application for professional services:

After conducting 20 customer interviews, your team has 200 pages of transcripts. AI can:

Prompt synthesis:

"Analyze these customer interview transcripts and identify:

  1. The 5 recurring challenges,
  2. Priority expected solutions,
  3. The main purchase decision criteria,
  4. Frequent objections and their underlying motivations.

Format: executive summary with representative quotes."

This approach transforms hours of manual analysis into structured insights, freeing up time for strategic interpretation and recommendations.

Overcoming creative block: your intelligent editorial assistant

Every copywriter knows that moment when inspiration evaporates in the middle of a promising article. That's when generative AI becomes a valuable creative partner.

Practical example:
"I'm developing an argument about the importance of digital transformation for manufacturing SMEs, but I get stuck after explaining the operational benefits. I need a natural transition to the investment and ROI aspect."

Result generated:
"These operational gains, seductive as they are, raise an inescapable pragmatic question for any manager: what initial investment and over what profitability horizon?"


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