Personalized e-mails in compliance with Law 25

Why personalize your e-mails?

We all receive dozens of messages a day, and generic e-mails just don't cut it anymore.

Recipients need to feel that you're really talking to them. Personalization allows you to do just that: create messages that resonate, grab attention and make people want to go further.

As well asimproving open and click-through rates, it helps establish a more human relationship with your prospects, showing them that you understand their needs and challenges.

How to personalize effectively

Personalization doesn't mean adding a first name to the top of a message and calling it a day. Today, you can go even further, but in a simple, structured way:

• Segmentation: this involves classifying your contacts according to precise criteria. This could be their sector, their role, their behavior or even their stage in the purchasing process. This is one of the most effective techniques: segmented e-mails generate 30% more opens and 50% more clicks.
• Personalization tokens: these are small variables, such as or , that effortlessly make each message more personal. And when this type of personalization is used properly, campaigns perform significantly better.
• Context: this enables content to be tailored to the actions performed by your contacts (such as a download or a page visit). Contextual messages are often perceived as more useful, which naturally increases engagement.

These tools make it possible to send emails that don't seem automated, but are truly thought out for each recipient.

Personalizing while respecting Law 25

Personalization must always respect personal data. Bill 25 precisely regulates the way in which Quebec companies collect, use and protect this information.

This means, among other things, obtaining clear consent, explaining how the data will be used and appointing a person responsible for its protection.

Far from being a constraint, Law 25 becomes an asset: it strengthens customer confidence and guarantees more transparent communication. An essential point when you consider that 87% of Canadians are concerned about how companies use their data (Axeptio, 2024).

Time for action

Personalizing e-mail is above all about offering a fairer, more human and more relevant experience. By combining best practices with respect for Law 25, each message becomes a real opportunity to create a bond and stand out in a space where attention is increasingly precious.

Personalization is a strategic lever, accessible to all companies, that can transform the performance of their communications over the long term. Would you like to learn more about best practices in personalized e-mail?