Mastering the art of prompts: from intermediate to expert

Prompts: how you talk to AI

Prompts are the crucial interface between your creative vision and the capabilities of generative AI. They are the natural language instructions you give to the AI to guide its generations. Although the barrier to entry is low - all you need to do is communicate naturally - mastering the creation of effective prompts directly determines the quality of the results obtained.

Practical examples for tech companies

See how slightly different prompts can create remarkably different results:

Basic prompt:
"Write about cybersecurity."

Result:
Cybersecurity is a critical field that protects computer systems from malicious threats and attacks.

Prompt optimized:
"Write a 3-point executive guide on cybersecurity trends 2025 for CTOs of manufacturing companies, with a focus on industrial IoT and supply chain risks."

Result:

1. Securing industrial IoT ecosystems: The explosion of connected sensors on production lines exposes manufacturers to new attack vectors...
   
   
2. Digital supply chain resilience: Cyber attacks targeting third-party suppliers now account for 60% of incidents...
   
   
3. Defensive artificial intelligence: AI integration for real-time anomaly detection is becoming indispensable...

Expert Prompt Structure

An effective prompt combines several strategic elements:

1. The prime directive: The heart of your request
   "Write a report,""Analyze this data,""Create a presentation."
2. Contextual descriptors: Details that guide style and approach
   Technical level, industry sector, target audience
3. Tone and perspective: The desired attitude
   "Analytical and factual","Inspiring and visionary","Pragmatic and actionable".
4. Inspirational references: Models to emulate
   "In the style of McKinsey analyses","With the pedagogical approach of Harvard Business Review".

Advanced use case: Professional services

This approach generates structured content, tailored to the audience, and immediately usable in a demanding business context.

The leverage effect of prompt variations

The real power of prompts lies in their ability to create targeted variations on a central concept. For the same subject, say, the implementation of a new technology, you can generate..:

• Technical version: Focus on architecture and specifications
• Executive version: Emphasis on ROI and business impact
• Operational version: Emphasis on deployment and change management
• Marketing version: Competitive differentiation and customer value angle

This approach transforms a single creative investment into multiple content assets tailored to different stakeholders and objectives.