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Since its creation in Laval, Canada, in 2001, datahex has always been committed to food safety in the agri-food industry.
Stéphane Mark is a marketing consultant for datahex, a company that combines its expertise in food safety with its passion for technological innovation.
Together, we discussed how digital marketing can be used to strengthen datahex's online presence and meet its growth and expansion objectives.
What is datahex's mission?
datahex combines its expertise in food safety with its passion for technological innovation to help the agri-food industry perform better.
How are you positioned in the industry?
Since its establishment in 2001, datahex has established itself as a Canadian leader in its sector, building on the legacy of co-founder Simon Mussely, who brought to datahex over 30 years of cutting-edge expertise acquired at theCanadian Food Inspection Agency.
What are your responsibilities at datahex?
I'm a marketing consultant, working hand in hand with Martin St-Germain, Director of Business Development, and Charles Mussely, President.
What are your biggest challenges in your business today?
The agri-food industry has to follow a number of rules imposed by government authorities, in addition to the day-to-day challenges of running a business. A technological shift is more frequent and remains a competitive advantage for companies operating in this industry.
datahex has been rewarded by its customers and references from Quebec and Canadian clients. But to grow into international markets, we need to build our online presence and our brand image, as if we were a new company.
What are you doing to meet these challenges? And have you already seen results?
With the help of Parkour3, we have completely redesigned our website and some marketing material.
We also set up online awareness and lead generation campaigns.
After 3 months of marketing activities, we're already seeing an increase in traffic on our website, and interest from potential customers is already showing.
What are Datahex's main objectives for this year?
This year, we want to establish our reputation in the rest of Canada and in the United States. Build our portfolio of American customers and partners who can help us gradually increase our market share.