Interview with Sarah Legendre Bilodeau, CEO and co-founder of Videns

Sarah Legendre Bilodeau, CEO and co-founder of Videns, shares her vision of human AI and her ethical approach to technological development.

Videns: artificial intelligence at the service of humans

At the helm of Videns since 2018, Sarah Legendre Bilodeau has built, with her partners Virginie Boivin and Laurent Barcelo, a leading company in Quebec in data enhancement and artificial intelligence. With nearly 20 years' experience as a data scientist, she embodies a vision where technology must serve people, not the other way around.

Videns distinguishes itself by embodying "human artificial intelligence", focusing on sustainable, tailored solutions that respect the values and culture of client organizations. The company, certified B Corp and Women Owned, serves both SMEs and large corporations in Canada, France and North Africa.

A strategic vision focused on ethics and sustainability

Videns' mission transcends simple technology implementation. Sarah and her team strive to create efficient and sustainable processes, in harmony with people and organizational values, in order to shape a future where technology contributes to a more equitable and sustainable society.

The company's long-term vision is built around three fundamental pillars: responsible innovation, positive social impact and sustainable growth. This philosophy guides the team's daily actions and influences every strategic decision.

The current challenges of digital marketing and digital transformation

In the face of rapid change in the technology sector, Sarah has identified several key challenges for companies seeking to improve their digital presence. The integration of new technologies needs to be done thoughtfully, taking into accountorganizations' capabilities and long-term objectives.

Key trends include intelligent automation, large-scale personalization and the growing importance of ethics in data use. Videns' approach is to accompany organizations in this transformation, prioritizing gradual adoption and alignment with corporate values.

Growth focused on impact and collaboration

Videns' growth objectives for the coming years revolve around expanding its international reach and developing even more innovative solutions. The company aims to strengthen its leadership position while maintaining its high ethical standards.

Collaboration between teams is a central pillar of the organizational strategy. Sarah relies on transparent communication and synergy between departments to maximize the impact of projects. This collaborative approach also extends to customer relations, positioning Videns as a true strategic partner.

The future of AI in Quebec: between innovation and responsibility

This exchange with Sarah perfectly illustrates how Quebec entrepreneurship can combine technological innovation and social responsibility. Her approach to "human artificial intelligence" demonstrates that it is possible to develop advanced technological solutions while preserving fundamental human values.

The example of Videns reminds us of the importance of keeping people at the heart of our technological concerns!