Un professionnel faisant une présentation sur les stratégies de référencement naturel (SEO), avec un tableau blanc sur lequel sont inscrits les concepts clés, tandis qu'un public attentif écoute avec intérêt.
Blog

Generative AI and SEO: strategies for the post-penalization era

Generative AI and SEO: strategies for the post-penalization era
3:02
Karim Sherief
Karim Sherief
Published
Content Marketing Generative AI

Navigation

Next article Previous article Back to the list

THIS ARTICLE IS PART OF OUR FEATURE ON GENERATIVE IA

Google's official position: quality first

In 2022, Google introduced its "Helpful Content" algorithm, which raised concerns about the use of AI in copywriting. After clarification and in-depth analysis, the reality is more nuanced: Google does not intrinsically penalize AI-generated content, but punishes low-quality content, whatever its origin.

The real criterion: added user value

Since April 2024, Google has been evaluating content according to enhanced E-E-A-T(Experience, Expertise, Authoritativeness, Trustworthiness) criteria. For B2B companies, this means that your AI-assisted content must demonstrate..:

  • Industry expertise: Insights specific to your industry
  • Authority: Unique perspective based on your experience
  • Reliability: Verified data and credible sources

 

Hybrid SEO strategy for AI-optimized content

1. Enrichment through proprietary expertise

 

Example - Technology company:

Raw AI content: "Artificial intelligence is transforming the manufacturing industry by optimizing production processes and reducing operational costs."

Content enriched by expertise: "Our customer data shows that manufacturers implementing our predictive AI solutions achieve an average 23% reduction in maintenance costs and 18% improvement in OEE (Overall Equipment Effectiveness).At Schneider Electric, this approach prevented 47 hours of unplanned downtime in Q3 2024."

2. Enhanced technical optimization

Generative AI facilitates large-scale technical SEO optimization:

 

SEO Prompt:
"Optimize this content for the keyword 'manufacturing digital transformation' by maintaining an expert tone. Naturally integrate semantic terms: Industry 4.0, industrial IoT, intelligent automation, predictive maintenance. Target density: 1.5% main keyword, 8-10 semantic variations. H2/H3 structure for potential featured snippets."

3. Long-form content with high added value

AI excels at creating in-depth content that performs well in SEO :

  • Detailed technical guides (3,000+ words)
  • Comparative sector analyses
  • Multi-dimensional case studies
  • Comprehensive reference resources

 

SEO-IA optimized production structure

 

STEP 1

  

Research and strategy (Human)
  • Analysis of search intentions
  • Identification of competitive content gaps
  • Definition of business objectives by content

STEP 2

  

Structured content generation (AI)
  • Creation of SEO-optimized core content
  • Generation of semantic variations
  • Structuring for rich snippets

STEP 3

  

Expert enrichment (Human)
  • Injection of proprietary data
  • Addition of unique sector insights
  • Factual validation and qualitative optimization

Advanced performance measurement

Tracke specifically for AI-assisted content:

  • Average dwell time (quality indicator)
  • Organic traffic → lead conversion rate
  • Positioning on long-tail queries
  • Acquisition of natural backlinks

 

Get the full version of the guide

This article provides an overview of how generative AI can transform content operations. Download the complete guide now to discover all our recommendations.

 

Do you have a project?

For all your Inbound Marketing initiatives and HubSpot CRM-related services, our team is ready to collaborate with you. Reach out today to unlock the full potential of HubSpot and drive your growth faster.