Content marketing KPIs vs behavior and Martech

August is just around the corner. Many of you are either on vacation or... preparing your content marketing plan for back-to-school, right?!

5 actions to improve your content marketing, according to a study by Content marketing institute

It's no secret that content creation is probably the bête noire of many marketing departments. With many of your competitors failing to produce content on a regular basis, there's obviously an opportunity to take the microphone and lead the discussion. This will obviously require creativity and a little darkroom thinking (yes, take the time to retreat into the dark to think, it works) and finally a well-executed plan. That way, you'll turn the situation in your favor. As for execution, here are5 Research-Based Actions to Improve Your Content Marketing

Question behavior before metrics

Be wary of the KPIs you achieve, as they may hide behaviors that could skew your results. If you ask for more visitors, leads or opportunities, you may be in for a surprise when the time comes to reveal the results. More doesn't mean better. David A. Brock sums it up well in this short read;The Unintended Consequences Of "Making It About The Numbers".

How much should you invest in your marketing tool stack?

Okay, this one isn't a blog post per se. But I think you'll like it. If you're about to invest in a new techno solution, whether for your marketing, sales enablement or literally your sales, here's a tool you'll find quite handy:G2Crowd. Launched in 2012, G2Crowd brings together most of the technology tools for many of your departments, and lets you create comparative tables. A visit is a must.