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Last night saw the presentation of the Boomerang awards for the best interactive communications projects in Quebec.
We are very proud to announce that Parkour3 has won a Boomerang Grand Prize in theSME category for the creation of the new AnimaPlus Veterinary Group website.
"The site focuses on one of the most important aspects of the veterinary group: the renewed customer experience. The design is intended to be warm and comforting, in keeping with the customer experience conveyed in the branch."
The site is focused on acquiring new customers, with a permanent incentive to action at the top of the page to make it easier to book an appointment. The geolocation feature, meanwhile, indicates on every page the store closest to the user. The aim is to stimulate in-branch visits.
A content marketing strategy has also led to the creation of a complete section of practical advice articles on pet care, with guides adapted to the user's needs (dog guide, cat guide, etc.).
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