Google Ads
Paid Media

Google Ads, formerly Google Adwords, is an advertising platform released by Google on October 23, 2000. Google’s search engine is the main platform for its search ads network. Google Ads account for more than 90% of Google’s global revenue, even today. Google Ads is a way to rank on the search engine result page (SERP) […]

In the web era, traditional media are struggling to renew themselves and are faced with a situation where audiences and advertisers are scarce. New media and information technologies have put the advertising world in a constant state of change. In addition to changing user behaviour, advertisers have turned to much more advantageous and democratic advertising […]

Google Ads (Adwords) is the most important, but also the most complete advertising network. They allow targeting users when they search for a given term, but also targeting specific behaviour. Google’s platform is a perfect mix of Native Advertising and Display, and targeting by interest and behaviour. It is very easy to get lost in […]