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Step 2 of 10: Select your marketing automation owner Identifying the person in charge of your platform is key to the success of your marketing automation campaigns. Although you are accountable for the department, this resource will be responsible for the execution and implementation of your tactics. Your superhero (often called Champion in the marketing […]

4 mins read – : These keys are mainly intended for managers wishing to introduce a marketing automation practice within their organization. Each step will appear over time in a separate publication. Enjoy your reading. As we all know, marketing has become over time a practice where educating your prospects and informing them is an […]