In the B2B market, after employee salaries, marketing is usually one of (if not the biggest) expense for a company. As a marketing manager, you are therefore in charge of ensuring that your dollars are spent in the most productive manner possible and commit yourself to ensure that your marketing activities generate a positive return on investment. This is even more important, because if you can prove that marketing is cost-effective, then you can justify any budget request and even additional budget! So, let’s look at how to set up and justify a marketing budget in B2B.
Why do I need a marketing plan? What is a good marketing plan? Do you have a template I could use? Over the years, those are probably the most common questions asked to me by marketers. Developing a marketing plan is probably one of the most stressful things for a marketer. People do not know […]
In a B2B environment, buyers follow a specific process to make a purchase. As a seller, deeply understanding this process can be challenging. What is essential is to remember that the first step is the problem identification: your target faces a problem and needs a solution. Bain & Company, an American management consultancy conducted a […]
Founder of Mighty Jungle and Strategist, Mark Pollard is sharing in a 45 minutes video called “skillshare” his approach of understanding and building a brand strategy. Though his various experiences Mark Pollard has become an expert in terms of brand strategies. Within his company Mighty Jungle, Mark helps brands conduct strategies to help them grow, […]
Step 2 of 10: Select your marketing automation owner Identifying the person in charge of your platform is key to the success of your marketing automation campaigns. Although you are accountable for the department, this resource will be responsible for the execution and implementation of your tactics. Your superhero (often called Champion in the marketing […]
4 mins read – : These keys are mainly intended for managers wishing to introduce a marketing automation practice within their organization. Each step will appear over time in a separate publication. Enjoy your reading. As we all know, marketing has become over time a practice where educating your prospects and informing them is an […]