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Are you thinking about redesigning your website, but you don’t really know where to start? Maybe your current website no longer meets your expectations or the ones of your visitors. But the question of “Why redesigning your website ” usually offers a number of answers.
You won’t be surprised, there are many aspects to consider in the website redesign process, but maybe even more than you think…
Your website needs to keep up with the evolution of the goals you have set for yourself and the strategy your company has adopted. Creating a new website is an opportunity to analyze your performance and your target audience.
We have selected a list of 50 questions to ask yourself before proceeding with the redesign of your website. Going deeper into these questions will really serve your business and support your goals.
Moreover, several people in your company must be involved in your website redesign project. Your colleagues’ answers to these questions may be different. This is one of the reasons why it is important to ask these questions as a group. Everyone needs to be aligned with the goals and reasons why you are starting the project of designing a new website. Expect to make choices and don’t necessarily seek consensus at all costs, you could waste a lot of valuable time.
Of course, the questions you need to ask yourself are not the same for all companies. Also, depending on the context, some questions may be relevant and others may not. For example, if this is your first website or if you want to start a website redesign project, the questions to ask yourself will not necessarily be the same. This is why we have decided to list 50 questions, but it is quite possible that only some of them will apply to your project.
You need to think about the new shape of your website and therefore analyze what you like and what you don’t like. What you already have and what you are missing. Here is a list of the first questions that will allow you to properly identify and master your website redesign project.
It’s essential to analyze your website to identify its strengths and weaknesses. With these data in hand, you will know how to start with the process of optimizing the performance of your new website.
It’s important to know your target and establish your personas. You will build your website based on your customers, and in this way, you will optimize the user experience.
Whatever your reasons for redesigning your website, your strategy should involve your entire team. Surround yourself with a team that will represent each department of the company. You will discuss all aspects of the project together. This requires excellent organization and you will need to identify the role of each stakeholder.
Above all, it is important to learn about the reality of your market, this will help you build your marketing plan for the creation of your new website. Focus more on your clientele’s expectations in order to provide them with the best possible offer. It is important to understand that you are developing this site for your audience. Keep in mind that your new website must be designed to help you attract business and increase your drawing power. You must convince your visitors to do business with you or join your team.
If you practice inbound marketing, you need to know the current consumer trends of your target audience in order to adjust your strategy. This way, you will be able to prioritize your marketing channels.
Content creation is a must to attract visitors to your website. Today, 70% of people prefer to learn about products through blog posts rather than through traditional advertising. It is not enough to write content. Quality and updated content will enrich your natural referencing. This step is crucial to retain your current customers and attract potential customers.
Have you thought about using technology marketing software to automate the sending of your emails or your social media posts? These platforms, such as HubSpot, can be very useful to design landing pages or lead generation forms to offer downloadable content to your visitors. These tools can help you increase your marketing productivity when your new website goes live. There are many useful software, tools and features to communicate and share information with your customers.
It is essential to have a detailed understanding of your users’ behaviours, knowing how they absorb the information on your website or what content attracts them. Again, this will help you in your design decisions.
It is extremely important to identify the content that is relevant to your visitors on your current website with analytics tools like Google Analytics. The content that generates visits from search engines should be carefully reviewed. Although your current website may no longer be working for you, there are probably pages of content that are generating quality visits.
There are many SEO tools that will allow you to maximize your website for search engine optimization and thus improve its visibility in search engines.
It is crucial to take into consideration and follow performance indicators to develop quality traffic on your website. Understanding your traffic means knowing the profile of your visitors, it is a competitive advantage.
That’s it! You’ve gone through the 50 questions to ask yourself before redesigning your website.
The important thing to remember is: a detailed analysis of your website’s performance will help you determine your needs so that your new website fully meets your expectations. It is not enough to have the right answers, but to ask the right questions in the right context.
You might think that it will take you more time, but that’s not the case. Your website redesign project should be well analyzed before you start. As they say: “There is no point in running; you have to start on time”. Don’t confuse speed with haste. Wanting to do something quickly does not mean rushing. In other words, to do something quickly and well, you must redouble your concentration and not skip steps.
In order to help you, we can share with you a form that we have created with Google that will allow you to share the questions you have selected with your team member quickly. To do this, simply download the 50 questions document and respond to the email you will receive afterwards.
If you would like more information on the various points raised, Parkour3 can advise you on the development of objectives for the redesign of your website. You can schedule a meeting with one of our experts by clicking here.