Updated on 05-06-2025
Are you thinking about redesigning your website, but you don’t really know where to start? Maybe your current website no longer meets your expectations or the ones of your visitors. But the question of “Why redesigning your website ” usually offers a number of answers.
You won’t be surprised, there are many aspects to consider in the website redesign process, but maybe even more than you think…
Your website needs to keep up with the evolution of the goals you have set for yourself and the strategy your company has adopted. Creating a new website is an opportunity to analyze your performance and your target audience.
We have selected a list of 50 questions to ask yourself before proceeding with the redesign of your website. Going deeper into these questions will really serve your business and support your goals.
Moreover, several people in your company must be involved in your website redesign project. Your colleagues’ answers to these questions may be different. This is one of the reasons why it is important to ask these questions as a group. Everyone needs to be aligned with the goals and reasons why you are starting the project of designing a new website. Expect to make choices and don’t necessarily seek consensus at all costs, you could waste a lot of valuable time.
Of course, the questions you need to ask yourself are not the same for all companies. Also, depending on the context, some questions may be relevant and others may not. For example, if this is your first website or if you want to start a website redesign project, the questions to ask yourself will not necessarily be the same. This is why we have decided to list 50 questions, but it is quite possible that only some of them will apply to your project.
User experience (UX) is the pillar of a high-performing website. A well-designed UX can significantly increase your conversion rates and visitor satisfaction. Here are the key questions to ask yourself:
By answering these questions, you'll lay the foundation for an optimal user experience. Remember that every element of your site, from navigation to loading speed, contributes to the overall impression visitors will have of your brand.
Understanding your market position and the evolution of your clientele is crucial for a successful redesign. Ask yourself these important questions:
Have you considered feedback and analytical data to adjust your marketing strategies?
Analyzing your market and clientele will allow you to adapt your website to your users' real needs, thus increasing its effectiveness and relevance.
Digital marketing is constantly evolving. Here are the crucial marketing questions for this year:
These questions will help you align your marketing strategy with your new website's features, creating a powerful synergy to achieve your business objectives.
Understanding user behavior is crucial for optimizing your website. Here are the questions to explore:
By carefully analyzing your users' behavior, you can adapt your site to better meet their needs and preferences, thus improving engagement and conversion.
Your site's technical performance is crucial for its success. Here are the key questions to consider:
Technical performance and SEO are crucial aspects that will determine your website's visibility and effectiveness in an increasingly competitive digital landscape.
In a world where cybersecurity is paramount, ask yourself these essential questions:
Security and compliance are not just legal obligations; they are essential for establishing trust with your users.
Finally, to ensure your site's long-term success, consider these questions:
Continuous improvement is key to maintaining your website's relevance and effectiveness in a constantly evolving digital environment.
It's important first to know your market's reality; this will help you build your marketing plan for creating your new website. Focus more on your customers' expectations to offer them the best possible offer.
It's important to understand that you're developing this site for your customers. Don't forget that your new website must be designed to help you attract customers and increase your appeal.
You must convince your visitors to do business with you or join your team.
If you practice inbound marketing, you must know your target audience's current consumption trends to adapt your strategy. This way, you'll be able to prioritize your marketing channels.
Redesigning your website is a complex project that requires thorough reflection on many aspects.
By asking yourself these 50 essential questions, you ensure you address all crucial elements to create a high-performing, secure website aligned with your business objectives.
Remember that each website is unique, and the answers to these questions will vary depending on your company, market, and specific objectives.
Use these questions as a starting point for thorough analysis and meticulous planning of your redesign project.
By following this methodical approach, you'll lay solid foundations for a successful redesign. Your new site will be perfectly aligned with market requirements and current user behaviors, allowing you to remain competitive in a constantly evolving digital landscape.
Moreover, with the goal of helping companies that need to draft a request for proposals for website design or redesign, we have gathered the relevant elements that should appear in your document.
If you would like additional explanations on the various aspects covered, Parkour3 is at your disposal to guide you in developing your website redesign objectives. Don't hesitate to schedule a meeting with one of our experts by clicking right here.