10 steps to designing an agency website

" Article revised November 15, 2022 "

Whether you're looking for a first website design or a website redesign, you'll need to know how to surround yourself with people who have a strategic vision for your business. Redesigning a website means embarking on a mission where choosing the right partners is a matter of success or failure. Transparency, open communication, responsiveness and teamwork are all essential ingredients for success.

If you've decided to redesign your company's website, we suggest you start by reading the50 questions to ask yourself before redesigning a website.

Your website can be your best ally. It can be the extension of your team, the digital extension of many of your departments, becoming your canvasser or sales representative, your recruiter, your relationship manager, your ambassador, your advisor, your assistant, your reservation or customer service agent, your support technician, your trainer, your distributor and much more! It's all about careful planning. Here are the 10 steps to designing an agency website.

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• 1. A website redesign strategy that mobilizes your team
  2. UX design is a pivotal moment in the conception of your website
  3. Your website must be designed to optimize its natural referencing
  4. The content of your website must answer your customers' questions
  5. Your website's design must be at the service of the user experience
  6. Whether you choose an open-source or proprietary solution depends above all on your challenges and expectations.
  7. Data collection must be at the heart of your business strategy
  8. Back-end development of your new web platform is a strategic stage of the project
  9. Front-end integration will create a high-performance platform
  10. Knowing your audience better will ensure the long-term success of your project.

Step 1: A website redesign strategy that mobilizes your team

Identify your reasons for redesigning your website. Keep in mind that there are many reasons for redesigning a website.

• Your product and service offering may have changed, and your site no longer accurately reflects what you offer.
• You've made a business acquisition in recent months or years and feel it's important to merge the acquired company's site with your own.
• You've embarked on a new branding exercise and now need to roll it out across your various marketing platforms.
• You're going digital. The use of digital platforms such as marketing automation, intranet or extranet is essential.

When planning the redesign of your website, you'll need to take into account the needs of each department. Of course, the website is a fantastic tool for sales, and it should obviously address the need to generate opportunities from your marketing campaigns, but there are many other needs that can be addressed. Such is the case for human resources.

HR needs are essential when it comes to strategy

It's certainly important to consider your website as a major tool for future employees. Your strategy must include a human resources component. In a context of full employment, most companies that stay the course on their growth objectives have mechanisms for collecting spontaneous CVs and pages about the company's culture. They succeed in thoughtfully communicating the benefits of joining their team. The methods used by today's candidates are varied. For many, applying with a simple click by linking their LinkedIn or Indeed profile has now become standard. The forms should ask for the information needed to pre-qualify the candidate, but nothing more. Highlighting your employer brand, corporate life, human capital, social involvement or benefits all contribute to attracting talent.

Here are the elements you should have on hand when redesigning your site

1. An orderly tree structure of your product/service offering
2. A clear positioning
3. A well thought-out digital plan
4. The personas you need to address
5. Key messages linked to your personas and value propositions
6. Your new brand image, if you've just gone through the exercise

Other decisions will have to be taken before you start redesigning your website, depending on your level of investment, your business model and the context of your industry in its market. A digital strategy should be the starting matrix. It must respect your customer experience, taking into account digital touchpoints and other traffic channels in the customer journey. You'll need to develop the following points to ensure you cover all the factors influencing the redesign.

Content to discuss when developing your digital strategy

• Define your redesign objectives
• Identify your best-performing traffic sources and new sources to develop
• Document your digital presence
• List the digital tools you use (CRM, MAP, Chat, Email Marketing etc...)
• Optimize the content you want to retrieve
• Create new (missing) content
• Appoint a committee to oversee the website redesign project
• Plan in advance the campaigns you'll undertake once the website is complete
• Build a timeline by phase

Step 2: UX design is a pivotal moment in the design of your website

According to user experience (or UX Design), a successful browsing experience is one in which a user's interactions with a digital service enable them to accomplish their tasks easily and pleasantly. In this sense, the role of the UX designer is to use empathy to anticipate user behavior, with the aim of reducing any friction that may be caused by poor design. The designer will go through four main stages to be able to create the best possible experience: research, definition, prototyping and the testing phase.

User experience | Research phase

The research phase enables us to acquire the necessary knowledge about users, so as to build up sufficient empathy to be able to respond to their needs. We also seek out information about the industry, so that we can become experts in the field for the duration of the project, since it's essential to understand the subject in order to communicate it well. It's by talking to you (and, where possible, your customers), but also by finding out what your competitors are up to (to understand what's at stake in the industry), that we'll be able to form a concrete idea. The creation of personas and user paths will help shape a website that fully meets the needs and expectations of its users.

User experience | Definition phase

Next comes the definition phase, where we can identify and prioritize problems so as to tackle them more effectively. It's in this phase that we create the website's tree structure, which defines all the site's pages and their respective hierarchies. We generate general ideas on how to best meet user needs. What type of menu will be most effective for navigation? What elements should be emphasized on the page to generate interaction with the user? These are the kinds of problems we'll be solving at this stage.

User experience | Prototyping phase

We now move on to prototyping, where we build the website without worrying about its visual appearance, but concentrating on its functionality. This stage is often referred to as wireframes. We want to define the site's overall structure, but also establish interactivity, functionality, orientation and the information available to promote the ergonomics of the digital platform.

User experience | Test phase

The UX designer is not the user of the site, which is why the test phase enables the designer's ideas to be confronted with the reality of users. A successful or unsuccessful test allows prototypes to be quickly adjusted without the need for complex programming, until the experience is user-friendly.

Throughout this process, the user remains at the center of the designer's thinking, so that everything is built to meet his or her needs and make navigation pleasant.

Step 3: Your website must be designed to optimize its natural referencing

SEO is a crucial stage in website development.

Semantic research

Keyword research, or semantic research, is the step that enables us to determine the volume of keyword searches and their usage on the Web. There are many tools available for this purpose.

To find the first keyword ideas, you can use Semrush to start with your current website and compare it to the competition. The aim is to discover which keywords perform best for these sites in the search engine rankings. You can then use a keyword research tool, such as Answerthepublic, Ubersuggest, Answersocrates or Keywords Everywhere. These tools enable you to create long lists of semantically related keywords. Moz Keyword Explorer and Google Ads Keyword Planner Tool allow you to extract important SEO data, such as search volume and keyword difficulty.

Google Trends identifies search trends on Google. Among other things, the tool allows you to discover the seasonality of certain terms and their usage on a geographical basis.

On-page SEO

In addition to keywords, optimization also focuses on the structure of the information contained in the code of your pages. There are several points to consider:

H1

The HTML H1 tag indicates a title on a website. Therefore, only one H1 tag should be used for each page. In addition, the structure of titles should follow numerology. We recommend inserting the keywords you want to be referenced on at the beginning of the title.

Metadata

Title, description and keyword tags help users and search engines understand the content of your web pages. A good description increases the click-through rate (CTR). You can insert the keyword chosen for this page.

301 and 404

Make sure there are no broken links or 404 pages. Check your website's internal links and referenced pages in search results. To monitor these errors in Google Analytics 4, be sure to insert the 404 error code in the title. To correct these errors, you need to set up a permanent redirect (301) to a relevant page.

URL

Page URLs should reflect the content of the page. Here again, the ideal is to insert the keyword in question. Avoid overly complex web link structures. Your users should only understand the structure of the website by reading the URL.

HTTPS

An SSL certificate secures your website and the data it transfers. As Google gives crucial importance as well as priority to HTTPS-secured sites for SEO, securing your site with a security certificate prevents a loss of SEO or visitors. What's more, since 2018, on certain browsers, such as Google Chrome, n security message intervenes before entering the site and informs the visitor of a risk linked to browsing this site. The message then mentions whether the site does not have an SSL certificate and is therefore not secure.

Step 4: Your website content must answer your customers' questions

Once the strategy has been validated, the user experience and the keywords related to their searches identified, the next step is to create content. The writing of your targeted content will need to take into account your organization's target personas, your value propositions, search engine trends and, of course, your service offering.

Copywriting remains one of the most difficult steps for any company. It often highlights the organization's lack of alignment. That's why it's essential to have key messages, personas and a clear offer to avoid internal conflicts between operations, sales and marketing during the redesign project, or even worse, once it's over.

During the copywriting stages, you need to put the customer's interest first. The reading experience must be aligned with the search intent. It's difficult to know your visitors' intent with any certainty, so you need to make sure you're as relevant and linear as possible in what you say. Many will try to convince you with "...the right content, at the right time, to the right person..." and since it's difficult, if not impossible in some cases to guarantee this promise, it's far more important to ensure that your content will be easily found/indexed, in an easy-to-remember place, and preserved for future reference. In this way, despite your visitors' lack of time, your content can be consulted in due course and according to their availability.

There are 4 types of page.

Navigation pages

The purpose of navigation pages is to direct people to the content they are looking for; common examples include the home page, landing pages and galleries.

Content pages

Content pages embody the substance of your site and motivate visitors. They provide information relevant to the visitor's interest and are indexed primarily by organic searches; examples include blog posts and product pages.

Functional pages

Functional pages enable people to perform a task, such as performing a search or validating a newsletter subscription; examples include search pages, submission forms and applications.

Landing pages

In digital marketing, a landing page is a stand-alone web page created specifically for a marketing or advertising campaign. This is where a visitor "lands" once they've clicked on a Google Ads, LinkedIn Ads, or a sponsored post on social media, for example. Landing pages are designed for a single purpose: to convince. The call to action therefore plays an essential role for this type of page.

Depending on the objective to be achieved with a page, you need to adapt your writing to guide, inform, accompany or convince.

Optimized copywriting

The diagram below demonstrates the synergy between users, search engines and your content. The combination of a clear product/service offer, search terms targeting your users' interests and optimized for search engine indexing is a guarantee of success in terms of conversion volume. However, neglecting any one of these three components will have a downward impact on traffic volume and consequently cause a decrease in conversion volume.

Step 5: Your website's design must serve the user experience

Once the structure of the previous steps has been defined, the design stage begins. We take the customer-approved mock-ups from the user experience stage and apply the art direction that will make them visually appealing and consistent with the brand.

Inspiration board and art direction

Inspired by the brand's existing visual identity (colors, typography, photo treatment), we build the website's art direction, adapting the visual identity's elements to the digital platform as needed. We can also complete the visual identity by adding certain elements that sometimes require less presence in print formats than on a website, for example by creating a family of icons.

This artistic direction can be presented in the form of a moodboard to be validated by the customer, or applied directly to the artwork, depending on the budget. The use of the inspiration board allows us to quickly communicate the general idea of the artistic direction and to see the whole at a glance, without taking the time to apply it directly to the established structure of the wireframes.

Creating wireframes

Once the artistic direction has been established, the creation of the mock-up itself can begin. We take the work done by the UX designer and apply the artistic direction to create a unified visual vision between the two. If the content writing is done at this stage, we'll be able to integrate the content to get the clearest idea of the website. We create the necessary icons, followed by a selection of photos and the choice of fonts, size and spacing.

Animating and dynamizing layouts

We can suggest types of animation that match the artistic direction, so that they can be programmed in the following stages. We plan the state of buttons when hovered and clicked, and the state of forms when selected and filled in. We plan the style of each typical HTML element, such as bulleted lists, quotes, accordions, pop-ups, etc.

Once all mock-ups have been produced and approved, we deliver the source files to programming.

Step 6: Choosing between an open-source or proprietary solution depends above all on your challenges and expectations.

At Parkour3, we've been evaluating CMS on the market since 2002, and year after year, WordPress remains our preferred choice. Of course, we adapt to the context and business needs of our customers, which leads us to work on other platforms from time to time. Generally speaking, HubSpot, WordPress and Shopify remain the CMS of choice for over 95% of our projects. There are a number of issues to consider when choosing a content management system. The 6 main factors we pay attention to are :

• Programming language
• User autonomy
• Performance
• security
• Developer community
• The marketplace

Programming language

The choice of CMS is closely linked to the programming language you wish to use for your project. We address the following questions:

1. Is it an old technology that no longer seems to be supported on other platforms in our digital ecosystem, or is it a new technology known to our development team?
2. Is it a technology we plan to keep for a long time?

At Parkour3, for example, we'll ask whether it's in PHP, HTML and CSS.

Autonomy for content manager users

The autonomy of CMS users downstream of online publication is essential. Creating menu items, managing content and creating pages are tasks regularly performed by website managers. It's not uncommon to have to create demo versions and test functionalities to ensure that the content manager is user-friendly and easy to use.

Overall CMS performance

The performance of the CMS upload and management interface is obviously a must. Testing with demo content is recommended to evaluate this:

1. download speed
2. Quantity and relevance of scripts downloaded
3. Speed of use of the interface
4. Lightweight operation for browsers

Once these basic tests have been completed, it's time to look at the performance of the CMS modules. For example, if the CMS is in Laravel, should it be developed according to Laravel standards, or can we customize the approach? In the case of a proprietary CMS, it will be more complicated to maintain, both for the customer and for us. You have to take into account the amount of data to be managed. If, for example, you have 100,000 entries and your CMS uses a single database, content management may suffer. Why WordPress, HubSpot or Shopify? Each has its strengths. It's a question of community size and innovation. For example, WordPress offers their Elementor feature, where development is done in blocks instead of page templates.

The level of security

You need to secure your website according to the type of information you collect. The more sensitive the information you collect, the more you'll need to address the issue and develop a plan to secure your site. The CMS you choose must respect certain programming standards. Although there's a community that's aware of CMS security, it's important to know whether security updates follow the CMS publisher's standards, and whether updates have undergone one or more validation cycles.

Community size

The size of the developer community will have an indirect impact on development costs and time, once the right modules, tools and technologies have been chosen. Community support plays a role when difficulties arise. Developers will make a point of checking in with other developers in the community on popular forums such as Stackoverflow, in the resource sections of the associated language website, or even in the technology's Slack channel. Of course, rapid assistance must be available. That's why the size of the community has a direct bearing on how quickly questions are answered and problems solved.

The volume of modules available in the marketplace

Every CMS has its own core modules and available fields. Your project will undoubtedly include customizations to suit your needs and business processes. When looking for the right CMS, we'll pay particular attention to the modules linked to your needs. Some of your needs may not be immediately met when the CMS is installed.

This is the time to weigh up the pros and cons: are you prepared to develop the modules in order to keep the CMS in question, or are you simply considering another CMS with these functionalities available from the outset? The costs involved in developing the module or migrating to another CMS will often be decisive. For site performance reasons, it may be wise to take the time to develop the module so as not to use too many plug-ins. You'll also avoid developing a dependency on updates.

Selecting a CMS for an e-commerce site

As mentioned above, you need to identify high-level functionality, then assess whether the platform can meet the required functionality, whether through existing modules or those to be developed. You'll no doubt be sensitive to the costs associated with the technologies being evaluated. Some platforms can cost tens of thousands of dollars a year. It will be important to put your financial projections into perspective.

Module availability

When creating an e-commerce site, your needs in terms of business processes must be precise. The chosen platform will become an important digital tool. It can be connected to your Product Information Management (PIM) software. It's likely that the platform will need to connect to other environments such as delivery services, CRM, Etailers, online support platform, proprietary applications, etc. If some of these modules are developed, reliable and available for sale, it may make sense to buy them. You can save considerable time and development costs. It's important to find out whether these modules are developed or supported by the CMS vendor, or whether they come from third parties. Some CMS vendors will not support modules or validate their quality, so you need to be careful in your selection. For example, in the case of Shopify or WordPress/Woocommerce, many modules available on the marketplace are verified and may even be approved in terms of functionality.

Proof of concept

If you're taking inspiration from another e-commerce business, either in your sector or one that operates on a similar business model, you should try to find out more about their missteps, the limitations they faced and the total costs of acquiring the platform. Look for a conclusive proof of concept. In the case of a static website, management is fairly straightforward, but when the platform has to manage multiple databases, accounts and transactions, you need to be particularly vigilant. After all, investing in an e-commerce site represents a major change for many companies.

Payment module selection

If you want to use mature, fully-developed platforms such as PayPal or Stripe, integration with your e-commerce site will be fairly linear and without too many integration challenges. If the project moves towards a solution such as Beanstream or Paysafe, the main reason should be the need for greater customization. The long-term savings will have to justify the higher short-term investment compared with the first two solutions mentioned.

Your sales model

If your project requires the sale of unique products, without too many variations, and your database has a few thousand entries, a large majority of platforms will be able to meet your requirements. However, here is a non-exhaustive list of questions you should answer before making a platform selection.

1. Do you need to manage tens of thousands of unique or variable products?
2. Do you need to support subscription management?
3. Will you need to manage a tendering portal?
4. Are you managing distributors or multi-user corporate accounts?
5. Will your site be accessible internationally?
6. Will you be subject to taxes in the countries where you distribute?

Maintenance

To ensure good operational performance, you need to make sure that documentation is available at the end of the project. This documentation will need to evolve as you make changes over time. It should include at least the following sections:

1. Installed modules and their mode of operation, as well as connections to other modules.
2. The initial versions used of each of the technologies used in the creation of your e-commerce and the updated versions.

Step 7: Data collection must be at the heart of your business strategy

Your suite of marketing tools enables you to leverage your site across different acquisition channels and develop dynamic relationships with your users. Your suite will be made up of several types of tools, such as a CRM, a PIM, an automated marketing platform and even advertising platforms. If you want to compare or discover the tools and technologies used by your competitors' sites, Wappalyzer and Builtwith will be a great help. To be competitive and successful online, you need to be data literate.

Data to collect

One of the first steps will be to identify the information you need to collect about your users: demographics, interests, behavior, etc. Tracking cookies will be essential for these purposes. With data protection regulations and anti-spam laws, (GDPR, Law 21 and others), you'll need to follow certain protocols to avoid being caught out. By accumulating data on your users, you'll learn a wealth of information that will enable you to better target and communicate. There are many forms of data, but we'll focus on the following two types:

1. Implicit data : Implicit data encompasses any form of data generated during a user session without the user having to provide information directly or indirectly via a form. Examples of implicit data include geolocation, the Internet network, time spent on a page and the address of the referring site.

2. Explicit data : Explicit data includes information gathered via forms, log-in mechanisms or any other means of collection following user input. This data is crucial, for example, if we want to identify a user's first and last names.

Interoperability

Your technological choices must be adapted to your current ecosystem. Most tools can be implemented on your website with Google Tag Manager. This tag management tool is ideal for implementing trackers such as Facebook Pixel or LinkedIn Insight. What's more, these tools need to communicate more with each other. This is often the case between CRM and automated marketing platforms such as HubSpot (or others). In this regard, we've put together 40 reasons to choose the HubSpot CRM platform.

Scalable system

You need to project the evolution of your technological environment over time. What are its limits? What will the long-term costs be? If you opt for cloud-based solutions, there's a good chance that your software will be able to keep pace with your growth, for an additional investment. In the case of a hosted solution, you'll need to manage server performance and uptime. Your ecosystem needs to be scalable, adapting to your current and future needs.

Learning curve

The learning curve is certainly a factor to consider in your planning. You'll need to learn how to use a range of tools. If you plan to operate in-house, consider training your team and look for communities of practice on Facebook, YouTube channels, software forums or even Slack channels.

Many platforms offer their own training academies. Most of the time, we come across companies that simply don't have the time to attend these training courses, and in a context where human capital volatility is an ever-present issue, a partner who can operate quickly can become the solution. At Parkour3, we are often called upon to operate on the technical side. Coaching allows you to concentrate on your core business and reduce the risks associated with in-house training.

Step 8: Back-end development of your new web platform is a strategic project step

Back-end development, or programming, consists of transmitting information from the databases to the user interface. It involves querying a database, managing the information to be displayed and the business rules to be applied.

Some examples:

• Displaying employee files in a desired order
• Date and location management
• Import and export information in a profile.

The first steps in planning your back-end requirements

A technical analysis is the first step. Among other things, it should include a charter of the functionalities to be included in the final rendering. This charter will include the behavior of functionalities and the relationships between the software and databases, forms, profiles and other web services. This analysis is an essential step in the redesign of a website. Documentation will follow and be updated as your system evolves, to ensure that the integrity of the platform and connected software is maintained.

Administrative platform or content manager

The back-end also refers to the administrative platform or content management system (CMS). When you connect to the CMS, you'll have options to configure, such as the form fields present on the site, the management of menu items, page content, etc. To make the CMS as useful and easy to use as possible, it will be necessary to use back-end programming to make modifications.

The creation of modules will also involve back-end development. Modules can collect information from the front-end as well as from the CMS. They can also be connected to a CRM or ERP system. Although back-end programming is not necessarily visible to the site visitor, it will have a major impact on the user experience.

4 pitfalls to avoid in back-end programming

Pitfall #1

One pitfall to avoid is the lack of pre-project preparation. As back-end programming is less visual, the result will be perceived later in the project, unlike front-end development where the result can be visualized quickly.

Pitfall #2

Ask for a proof of concept as soon as possible. Given that back-end programming refers primarily to the exchange of information between a user and the platform, be sure to ask for a proof of concept that will validate that it works as intended, in line with the initial need.

Pitfall #3

For programmers, echoing the words of trap #2, establish steps in advance for testing code to avoid the number of possible factors for poor behavior or rendering.

Pitfall #4

It's important to manage logs properly. Often, a programmer won't bother to look at the logs or versions of recent work, yet if there's a glitch, he'll be able to tell if it's due to mismanagement of a feature. Certain security functions also exist to guarantee the correct operation of tasks programmed in the back-end. For example, if a transfer to your CRM or ERP is scheduled and fails, an e-mail notification can be triggered to inform the system administrator.

Step 9: Front-end integration to create a high-performance platform

The role of the front-end developer is to build the visual and dynamic appearance of the website. This construction is divided into 4 important stages to ensure an optimal experience for site visitors.

1. HTML,
2. CSS,
3. JavaScript
4. and performance

For the front-end, the project begins when the designer's visual mock-ups are approved by the customer.

HTML

Hypertext Markup Language, better known by the acronym HTML, is the most important stage in the creation of a site. It is the skeleton or model of the site. Correctly positioned elements ensure easy comprehension when navigating the page. Each section of the site is divided by a "div" tag, which means division. Obviously, a host of other available tags are used to recreate as closely as possible the visual aspect that the designer has conceived. So, depending on the design, it's important to have a good logic about the sequence of elements, as the established structure will become the order in which information appears on the site. This brings us to CSS.

CSS

Cascading Style Sheets (CSS) are used to position and modify the graphic appearance of elements created by HTML tags. Color, position, animation and text size are just some of the aspects that can be modified by CSS. The colors chosen by the designer are precisely analyzed by the developer to ensure compliance with graphic standards. In addition, the Front-End developer must decide which styles to choose in order to dress up the website pages to be built, i.e. to use the appropriate tags to obtain an optimal result. Some CSS styles give a different result depending on the browser. It is advisable to be vigilant on this point. Next, transition styles are discussed with the designer in preparation for the next step, JavaScript.

JavaScript

JavaScript identifies functionalities and also enables site animation. It is preferable to have completed the HTML and CSS stages before starting this phase. It creates the dynamic aspect of the site (appearance, movement...). Animating a menu, for example, enhances the quality and appeal of a site. Developers sometimes use animation libraries to transform the elements of a web page into a living interaction with the cursor. However, the use of animations on a site is optional, even though the trend is towards dynamic websites. It is essential that animations are tasteful and add value to the user's experience of the interface. It's also important to bear in mind that this stage requires knowledge of how to optimize site download performance so that it doesn't detract from page weight. This is why performance is the 4th step in technical integration.

Download performance

Once all these steps have been completed, the front-end developer must ensure that the site's performance is optimal. A site inspection on different browsers and mobile devices is essential to detect any remaining bugs. Next, the weight of the site's files must be reduced to establish a rapid response with the servers. Finally, good harmony between Front-end and Back-end is fundamental to the smooth running of a website. Developers need to communicate well with the whole team, as many aspects can change over the course of a project. This is why the use of techniques borrowed from agile production is a key element in the realization of our mandates. Of course, other steps can be taken into account during technical integration, depending on the complexity of the project.

Step 10: Knowing your audience means ensuring the long-term success of your project

Audience analysis is at the heart of the web business. As an integral part of your technological environment, analytics warrants its own step. By default, you'll probably install and configure Google Analytics 4. This crucial step will provide you with clean, parasite-free data. You'll be able to make informed decisions on subjects as varied as UX, conversion rate optimization, media placement, communication and the choice of social networks on which to communicate.

Knowledge of a web audience analysis tool, such as Google Analytics 4, is essential. Knowing how to use this tool and related tools(Google Tag Manager, Google Looker Studio, Google Search Console) means you can quickly analyze the metrics and key performance indicators you need to track. However, with the help of an expert, you can visualize and associate a story with each visitor. This way, you can learn from them and make informed decisions about future campaigns and improvements to your website.

Conclusion

Redesigning a website is not something to be taken lightly by any company wishing to improve its digital marketing performance. There are many other questions that can arise and influence the outcome of your project. To help you in this reflection, we have compiled the 50 questions to ask yourself when redesigning your website. Evolving technologies, business models and ever more efficient processes will all contribute to your success if you're well prepared. At Parkour3, we are committed to the digital transformation of marketing and sales processes to generate growth, and we strive to pass on our learnings to companies that want to succeed or develop their autonomy. We invite you to consult us for any website redesign project.

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