Mandate

The objective of the website redesign was to increase qualified visits, particularly on companies members sheets, and to encourage travellers to choose Centre-du-Québec for their next getaway.

Achievements

We developed the first phase of the website redesign strategy. We conceived the wireframes (functional models) and the entire design of the new Tourisme Centre-du-Québec website. 

The new website, 100% adaptative, had to highlight the 3 main experiences of the region: gourmet, cultural and sport. We entice the customer by telling stories, mixing inspiring visuals, incorporating editorial (blog) articles and member-created content.