HubSpot VS ActiveCampaign.
If you're looking for a Hub marketing solution, you've probably already heard of these two platforms above.
They both offer marketing automation, lead management and campaign management tools, but which is the best for your business?
In this article, we'll take a look at the features and advantages of each of these platforms to steer you towards the wisest choice for your business.
Features of HubSpot and ActiveCampaign:
ActiveCampaign is a marketing automation platform designed for small and medium-sized businesses. It offers basic features such as email automation, contact list segmentation and lead management.
ActiveCampaign also offers integrations with other Hub marketing tools such as social networks and web forms. The tool also offers a product with several modules dedicated to sales and customer service.
HubSpot, meanwhile, is an all-in-one marketing Hub platform that offers a comprehensive range of marketing, sales, and service tools, particularly through its Marketing Hub that boosts lead generation.
In addition to ActiveCampaign's core functionality, HubSpot offers advanced features such as data analysis, content creation, search engine optimization and social network management.
Some features in common with marketing hub:
- Marketing Automation:
HubSpot offers the Workflows tool for managing contacts, assigning leads and creating personalized support tickets. HubSpot offers better visibility of resource connections and enables automation of all business activities, going beyond simple email automation.
ActiveCampaign focuses more on lead nurturing emails and contact base segmentation.
- Reporting:
HubSpot offers a CRM platform that centralizes all data, providing a complete overview of the company. The platform also offers web traffic analysis tools that link all data into the CRM and enable deeper analysis of your site's performance.
ActiveCampaign offers predefined reports and a customized report editor, but you'll need to manage several data-related issues.
- Flexibility and scalability:
ActiveCampaign offers custom objects and data synchronization tools, but some important functionality may be limited.
HubSpot lets you store and customize all data directly in the CRM platform, allowing you to benefit from all reporting, segmentation and automation features.
- Email Marketing, Social Networks and Advertising:
Both offer tools for email marketing, social networks and advertising, but HubSpot offers more advanced features for tracking and analyzing performance.
- CRM and Sales:
HubSpot's CRM platform centralizes all data and offers performance analysis tools for representatives, enabling particularly effective lead tracking.
ActiveCampaign also offers functionality for sales, but data quality can be an issue.
- Dashboard:
The dashboard of ActiveCampaign is easy to use, with a sidebar and invitations to help you get started quickly. You can personalize the dashboard by dragging and dropping, adding and removing widgets to suit your needs.
The HubSpot dashboard is also simple to use, inviting you to dive into the basics of the account when you first log in. Although their dashboard may seem bulkier, it's actually more customizable than ActiveCampaign's.
- CMS capabilities
ActiveCampaign and HubSpot both have a CMS capability.
ActiveCampaign lets you create online forms, floating bars, floating boxes and web pages with a handy editor. You also benefit from site monitoring and form performance reports.
HubSpot offers a more comprehensive CMS package with the ability to create forms, landing pages, a blog, manage social media accounts (LinkedIn, Facebook, Twitter), launch advertising campaigns and extract SEO recommendations.
If you don't have your own CMS, HubSpot can handle much of your basic content needs, with a significant advantage over ActiveCampaign's.
The advantages of HubSpot:
While ActiveCampaign may be a good fit for some companies, we think HubSpot is the wiser choice for many reasons.
Here are some of HubSpot's most important advantages:
- An all-in-one platform:
HubSpot is an all-in-one platform that offers marketing, sales and service functionalities. This means that all your company data is centralized, and you can easily manage all aspects of your business from a single platform.
- A user-friendly interface:
HubSpot is known for its convivial and intuitive user interface. This makes using the platform easy for everyone on your team, even those with little marketing experience.
- Advanced analysis tools:
HubSpot offers advanced analysis tools to track your company's performance. You can easily track the performance of your website, emails and social-networks in real time.
- An active community and exceptional support:
HubSpot is known for its active user community and outstanding support. You can find answers to your questions and get help from other users or from HubSpot customer service.
Why choose HubSpot?
HubSpot is the most comprehensive and scalable marketing, and service platform on the market. But don't just take our word for it, let us tell you why.
With its all-in-one platform, user-friendly interface, advanced analysis tools and exceptional support, HubSpot radically transforms sales and marketing strategies of modern businesses.
In addition to the benefits mentioned above, it's worth noting that HubSpot offers a proven methodology to help companies migrate their legacy software to HubSpot without disrupting their business.
HubSpot provides a team of experienced professionals with proven expertise in migrating Salesforce, Marketo, ActiveCampaign, Pardot, Eloqua and even a complex combination of tools to HubSpot.
Over the past 15 years, they have helped numerous companies migrate to HubSpot and achieve a significant return on investment.
With a full range of hub marketing, sales and service tools, a user-friendly interface and exceptional support, HubSpot is the obvious choice for companies looking to succeed in the marketing world.
Can HubSpot be integrated with ActiveCampaign?
Yes, it depends on the service you use. Although there is no HubSpot application listed in ActiveCampaign, HubSpot has effectively integrated ActiveCampaign via its application marketplace. You can also connect the two platforms using Zapier.
In terms of the difference between ActiveCampaign and HubSpot, both are high-end platforms for business process management and are primarily known for their CRM products. Although HubSpot's CRM has more functionality due to its wide range of products, ActiveCampaign's CRM offers comparable functionality with competitive quality.
Which platform should you choose to drive your marketing growth: HubSpot or ActiveCampaign?
For technology and manufacturing companies, the answer is clear: HubSpot stands out as the most comprehensive solution. While ActiveCampaign focuses primarily on email automation, HubSpot offers an all-in-one platform that centralizes your marketing, sales, and customer service operations.
At Parkour3, a Diamond HubSpot Partner based in Montreal, we've been supporting companies in their transition to HubSpot for over two decades. Our expertise enables us to confidently affirm that HubSpot offers unmatched scalability and analytical depth for growing organizations.
Migrating to HubSpot represents much more than a simple tool change: it's a transformation of your marketing and sales approach. With our HubSpot implementation support, you benefit from a smooth transition and optimal platform adoption. For an in-depth analysis of HubSpot's advantages over other solutions, check out our comprehensive guide on choosing HubSpot.