Over the past few weeks, we've published several articles revealing the best recommended Inbound marketing tactics. Now that you're more familiar with some of the concepts, we wanted to share some concrete examples of how these techniques can be applied. This article will give you some ideas and show you the power of inbound marketing, and how to move from theory to practice.
The first example of inbound marketing we're going to look at is content marketing. Content marketing via a blog is one of the most common examples of inbound marketing in the world for one simple reason: it's incredibly effective.
Blogging works well for a variety of businesses, even those that aren't in consumer industries (such as industrial ones, for example). With a little brainstorming and creativity, any industry can create, post and share content that potential customers will find valuable.
Take, for example, an entrepreneur who owns his local gardening company. Instead of writing about the latest supplies received or plants in stock, he could create a useful calendar for when to plant annual flowers, a checklist for how to care for them, or what to do if our flowers look sick. He could also write about related topics such as the weather (which has a big impact on flower growth) or insect pests (which can harm flowers).
Although the ultimate goal is to sell gardening supplies and flowers, it goes without saying that this approach will build customer confidence above all else. By showing that you're in business to help them, prospects will be inclined to do business with a contractor who demonstrates that he's a specialist in his field. As you'll have gathered from my example, which is a far cry from the B2B technology companies we usually work with, I want to highlight just how beneficial inbound marketing can be for any business in any field. If you think my example is unlikely, I invite you to research Marcus Sheridan, the fiberglass pool contractor who has used inbound marketing to skyrocket his sales , to the point of becoming one of the most respected and prominent speakers in the field. Marcus Sheridan's success story
By creating useful and interesting content on your blog, you'll engage your audience and promote your business better than any other advertising method. In fact, content marketing - and blogging, in particular - is three times more effective than traditional marketing at generating sales leads. That means that for every ad you hear on TV, in newspapers, on the radio or on billboards, you'll receive three through blogging.
Now that you're more familiar with techniques for writing effective and useful blogs for your customers and prospects, stay tuned for our next article, which will look at tactics for generating leads using social media.
Need help with your inbound marketing? Don't know where to start? There's no need to struggle to create an inbound marketing program. If this article has helped you, but you still need advice or support from a digital marketing company, contact us today, and we'll be happy to help.
To see our 2nd article on inbound marketing tactics, click here: 2nd article - How to leverage social media in inbound marketing
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