Over the past few weeks, we've published several articles revealing the best recommended Inbound marketing tactics. Now that you're more familiar with some of the concepts, we wanted to share some concrete examples of how these techniques can be applied. This article will give you some ideas and show you the power of inbound marketing, and how to move from theory to practice.
I'm not telling you anything new when I say that social media are ubiquitous, so many companies rely on them to interact with potential customers. However, it's converting these prospects into paying customers that proves more challenging.
Social media is an excellent way of directing buyers to your website to make a purchase. For example, if you're a clothing manufacturer, you may have gotten 500 "likes" on your Facebook page. These 500 people are probably a mix of former customers and people who have never bought from you before. That said, if you want to turn these leads into customers, you can encourage them to store. But how?
Coupon codes, links to exclusive offer pages and limited-time offers are all fantastic ways of attracting leads on social media and converting them into customers. While this may reduce profit margins initially, it will attract the new customers you need to grow your business.
In addition to offers, you can post photos of your products, testimonials from satisfied customers, and even links to your new blog posts. Posting links to your blog is particularly useful as it moves customers from a social media site to your site, where they can buy if you're in B2C, or contact you if you're in B2B.
The important thing to remember is that social media isn't just about delivering a marketing message: it's a tool for conversation. You can use Facebook, Twitter, LinkedIn, or any other social network to talk directly to your followers. This adds a human face to your business and makes you more accessible.
Social media is effective because 71% of adults with Internet access use it. This is a massive audience, giving you plenty of opportunity to generate and engage new sales leads. What's more, 54% of B2B marketers have generated leads solely from social media, and it's even easier for B2C companies to make sales since you're dealing with consumers rather than commercial decision-makers.
In short, your business needs social media. It's a great way to get the customers you need to grow your business. Now that you're more familiar with techniques to better leverage social media in a business context, stay tuned for our next article, which will focus on e-mail marketing.
Need help with your inbound marketing? Don't know where to start? You don't have to struggle to create an inbound marketing program. If this article has helped you, but you still need advice or support from a digital marketing company, contact us today, and we'll be happy to help.
To read our first article in the series, click here: How to leverage blogging to generate leads
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