On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. Eligible businesses can claim their business in Business Hub, manage their information, and view statistics about their presence in ChatGPT.
Business Hub is where a business claims its profile in ChatGPT and manages its information. To get your bearings, you can think of it as similar to a Google Business Profile (formerly Google My Business), but it is not a functional equivalent: Business Hub is designed for AI-generated responses.
OpenAI distinguishes between two things.
Any eligible business located in a region where ChatGPT is available, including Canada, can claim its profile, subject to eligibility and verification criteria. Creating a Business Agent, however, is currently limited to eligible e-commerce and online service businesses in the United States.
Initially, only eligible businesses with a website can claim their profile.
This data is aggregated and only displayed when there are enough conversations or interactions. OpenAI states that it does not share people's conversations or Business Agent chats with businesses.
No, not automatically. Claiming your business does not guarantee a higher ranking in ChatGPT or an increase in sales. Business Hub gives you control over the information displayed and provides statistics, but it is not a guaranteed way to be featured in ChatGPT's answers.
Once a business has been verified, an eligible business can create and publish a Business Agent. Customers can ask questions, compare products, and find what suits them best. The conversation is clearly labeled and distinct from ChatGPT's independent responses.
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