In the B2B market, after employee salaries, marketing is usually one of (if not the biggest) expense for a company. As a marketing manager, you are therefore in charge of ensuring that your dollars are spent in the most productive manner possible and commit yourself to ensure that your marketing activities generate a positive return on investment. This is even more important, because if you can prove that marketing is cost-effective, then you can justify any budget request and even additional budget! So, let’s look at how to set up and justify a marketing budget in B2B.
Why do I need a marketing plan? What is a good marketing plan? Do you have a template I could use? Over the years, those are probably the most common questions asked to me by marketers. Developing a marketing plan is probably one of the most stressful things for a marketer. People do not know […]