Projection

  • Market / Market and competition analysis
  • Ecosystem / Analyzing digital presence
  • User experience / Defining personas and ergonomics
  • Strategy / Planning and recommendations

Market / Ecosystem / User experience / Strategy

Planning actions based on the needs of consumers and businesses is our first measure. Projection allows us to visualize the strategic steps to be taken. The goal: defining and reaching your business objectives by working together and establishing the means to accomplish them. Find out more

Market / Market and competition analysis

Studying market trends and competition is what allows us to establish and identify the best practices currently in use. This analysis can also be used to uncover new business opportunities for our clients.
 

Ecosystem / Analyzing digital presence

By conducting a digital presence analysis of your business, we can draw up a portrait of your positioning and your digital influence. This analysis includes:

  • Establishing your strengths, weaknesses, opportunities as well as any threats to your brand
  • Proactive definition of goals and Key Performance Indicators (KPI)
  • Measuring analytical data and the behaviour of users on current platforms
  • Evaluating paid and organic indexing
  • Analyzing presence in social networks

User experience / Defining personas and ergonomics

Defining personas

Personas are fictive profiles that represent the different types of users for your site. They help us to understand the requirements of your users and specify their context of use. These profiles allow you to respond to the needs of diverse clients efficiently and to offer a personalized approach that meets the needs all customer types.
 

Ergonomics

Designing interfaces that offer an optimal user experience and that increase the level of satisfaction when it comes to usability. We emphasize having an excellent understanding of end user profiles to better serve their needs, habits and types of browsing behaviour.
 

Strategy / Planning and recommendations

Strategic analysis is the starting point of the digital solution design process. The result is a list of observation-based recommendations that optimize the browsing experience of visitors through the use of key actions from acquisition to conversion.

This list of recommendations also includes definitions of performance indicators and technological, functional and strategic recommendations. They allow us to identify the needs of your organization regarding digital solutions and online presence.
 

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Propulsion

  • Wireframes / Creating working wireframes
  • Design / Artistic direction and web design
  • Production / Technological development
  • Management / Project management and quality assurance

Wireframes / Design / Production / Management

Creativity is the core of our agency's expertise and it is propelled by creating digital solutions that are adapted to the business realties of each of our clients. Based on solid technological foundations and buoyed by an understanding of users that are in perpetual movement, our projects are rolled out with careful consideration for digital sustainability.
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Wireframes / Creating working wireframes

Designing your interface requires the production of working models. They are the primary visual representation of your interface. The solutions we propose use recommendations and ergonomic best practices to ensure that your brand completely satisfies the requirements of your users.
 

Design / Artistic direction and web design

This is where artistic direction comes into play, allowing you to meet the creative expectations of your brand and it provides the opportunity to create a validated creative concept. Designers are tasked with creating the essential static and animated elements for the programmers.
 

Production / Technological development

Our development service is the technical and creative hub of our agency.

We take a personalized approach to the development of made to measure digital solutions that are based on the needs and goals of each of our clients as well as the expectations of their own clients. To accomplish this goal, our development process is based on a full analysis of the functions required by your clients. Our experts are ready to provide you with the best adapted solution through the use of various content management tools and development frameworks.
 

Management / Project management and quality assurance

Our project management methodology is based on five fundamental values no matter the size of your mandate: teamwork, availability, structure, organization, precision and transparency. Delivering projects on time and on budget is a point of pride for us. We believe in respecting the expectations and needs of our clients as if they were our own.

In a similar vein and in accordance with our methodology, our standardized quality assurance activities are performed throughout the entire production process, from design right through to the end of the development cycle. We continuously perform tests and checks to ensure the product's excellence.
 

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Performance

  • Measurement / Web performance optimization
  • Visibility / Search Engine Optimization (SEO)
  • Online advertising / Advertising

Measurement / Visibility / Online advertising

We accompany you in optimizing your return in investment after your project has been launched.
Through digital performance management we generate long term, high quality business performance for your organization. Find out more

Measurement / Web performance optimization

Optimizing the return on investment (ROI) of a website should be a core priority for all businesses. Three months after your website has launched, we provide integrated web performance services that allow you to measure the performance of your website and ensure that it harmonizes with your business objectives.
Configuration, analysis, reports and personalized dashboards are all essential parts of the broad range of services we offer.
 

Visibility / Search Engine Optimization (SEO)

"Natural" or "organic" referencing strategies are how websites optimize their positioning for the natural results of search engines (Google in particular). The purpose of this positioning is to increase qualified natural traffic to your website to better convert visitors into potential clients.
 

Online advertising / Advertising

Paid positioning, such as a sponsored link campaigns, purchasing key-words or even pay per click (PPC) campaigns are devices used by web advertisers as the core of a web positioning campaign. Successful referencing strategies are determined by the marketing goals and are based around:

  • Bidding strategies
  • Semantic approaches
  • Targeting
  • Message and creative

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